Imagine a world where onboarding your users isn't a chore, but a captivating experience. What if you could instantly connect with them, building trust and loyalty from the very first interaction? I am here today, in this article, to show you how. We'll explore the magic of video, uncovering how it transforms complex information into easily digestible, engaging content. What we'll discover together will illuminate the path to higher user retention and conversion rates, so let's explore the data that proves it.
Over 2 billion people stream videos on Facebook each month.
69% of B2B marketers plan to increase their investment in video marketing in 2024.
These stats highlight the undeniable power of video, and how strategically crafted onboarding videos can bridge the gap between product potential and user understanding. Effective onboarding nurtures users, boosts engagement, and ultimately drives conversions. Today, we're diving into over 30 Inspiring Technology Product Onboarding Video examples that instantly caught our eye and sparked our interest
The visual style of this Technology Product Onboarding Video is refreshingly clean and modern. The use of a light pastel color palette creates a calm and professional atmosphere, while the 2D animation used for transitions and text elements adds a touch of dynamism to the video.
I'm particularly drawn to the way the video highlights the ease of use of Freshdesk Analytics. The interactive filters and chart options are showcased with clear and simple demonstrations, making even complex features seem easily accessible to the viewer. The video's fast-paced rhythm keeps viewers engaged and informed throughout.
What We Can Learn
2D animation adds visual interest without overwhelming the message.
Papertrail's Technology Product Onboarding Video grabs our attention from the first frame with its relatable portrayal of the paperwork nightmare. We appreciate the simple yet effective 2D animation style, highlighting the core value proposition: simplifying safety inspections. The clean UI demo seamlessly showcases how Papertrail streamlines record-keeping, scheduling, and compliance.
The video expertly uses visual metaphors, such as the overflowing paperwork desk and court order, to establish a sense of urgency. We love the global map visually representing the broad reach and impact of Papertrail. The clear call to action, Try it for free today, leaves the viewer eager to explore the platform and discover the benefits for their own business.
What We Can Learn
Clean UI demos build confidence in your product's ease of use.
We all understand the challenges of online security balancing fraud prevention with a smooth checkout. Signifyd's explainer video demonstrates how they solve this critical e-commerce issue, in just a few seconds of vibrant motion graphics. This attention-grabbing Technology Product Onboarding Video uses a clever combination of 2D and isometric 3D.
This approach highlights the need for frictionless transactions while subtly incorporating security elements. Signifyd's animated key visually unlocks possibilities for increased conversions and brand loyalty. It's a great example of how to communicate sophisticated technology solutions with engaging simplicity.
What We Can Learn
Animate key features to make them engaging and easy to grasp, leading to better comprehension.
The Instacart ShopTalk community introduction sparkles with a friendly, inviting vibe. We love the clean 2D animation and bright colors, which create a welcoming atmosphere for new shoppers. The smooth transitions and clear visuals guide viewers through the features of the platform, making it easy to understand how to connect with other shoppers.
Instacart smartly weaves in practical tips and encouragement to participate. This technology product onboarding video showcases the power of community, demonstrating how ShopTalk provides a support system where shoppers can learn and grow together. Its a clear call to connect and contribute, making the shopping experience even more rewarding.
What We Can Learn
Clear visuals showing how to connect with others makes the platform instantly usable, driving adoption.
5. Sun Life Tech Onboarding Animation - Improve user adoption gently
Sun Life is a financial services company that provides insurance, wealth, and asset management services. This video is designed to provide information on permanent life insurance, one of the types of life insurance offered by Sun Life.
Video Design - The video uses a simple, clean design with bright colors and bold text that highlights the key information. There are a few animations to draw the viewer's eye to the important points, and the text is laid out in a clear and concise manner. This video utilizes a Technology Product Onboarding Video style, using bright colors and animation to showcase the different features of permanent life insurance.
The video does a great job communicating the subject. The visual style helps drive the video goal by using a clear, concise design that emphasizes the key information. The tone of the video is professional and reassuring, which is appropriate for a video about a serious subject like life insurance. The video uses a mix of text, imagery, and animations to break down the complex topic of permanent life insurance, making it accessible and easy to understand for a wide audience.
FireMon automation is a solution that helps security teams automate their processes. This video is designed to demonstrate the different levels of automation FireMon offers.
Video Design - This video is an effective Technology Product Onboarding Video that uses a combination of colorful isometric graphics and animated transitions to create an engaging and informative experience. The use of colorful blocks to represent different levels of automation makes it easy for viewers to understand the concept of automation. The graphics are crisp, clear, and well-designed, enhancing the overall visual appeal of the video.
The use of animation, such as the expanding blocks and moving characters, draws the viewers attention to the key aspects of FireMon automation. This video focuses on the benefits and features of the product in a simple and easily digestible way. It uses clear and concise language that is easy to understand, and the graphics and animation help to illustrate the key concepts. The video uses a positive and upbeat tone that reinforces the idea that FireMon automation can help organizations improve their security posture and save time.
In the world of technology product onboarding videos, this CAT Remote Fleet Vision piece stands out. We love the way it showcases the software's power through dynamic 3D animations and sleek UI visuals. The integration of 3D models of CATs machinery within the dashboard visualization is simply brilliant, conveying the scope and impact of the platform instantly.
The video's sophisticated dark theme, accentuated with pops of CAT's signature yellow, creates a premium feel. It effortlessly highlights the key message: See more. Achieve more. by demonstrating how RFVs data insights can empower better decision-making and maximize equipment life. This piece is a prime example of how to showcase a complex technology product in an engaging and visually compelling way.
What We Can Learn
Craft a narrative that showcases the positive impact of your product, inspiring action.
The clarity and precision of this technology product onboarding video are remarkable. The animation style is incredibly effective in conveying MEDHOST's ability to bridge the gap between hospitals, patients, and providers. We loved how effectively they show the patient, provider, and administrative benefits of their services in just under a minute. It's a testament to the power of visual storytelling, showing, not just telling, how MEDHOST transforms the healthcare experience. This is one of the most effective ways we have ever seen the power of IT solutions communicated.
What We Can Learn
Prioritize visuals that directly demonstrate benefits, driving understanding.
Trifacta helps data engineers prepare data faster and more intuitively. The video is designed to introduce the company's cloud data engineering platform and its capabilities.
Video Design - Trifacta uses a modern and engaging visual style, using animation to demonstrate the product's capabilities. The video is concise, and features clear graphics and an intuitive flow of information, making it a good Technology Product Onboarding Video. The video uses geometric shapes, bright colors and simple animation to show how Trifacta's data engineering platform works.
The visual style of the video successfully communicates the product's value proposition by showing how Trifacta's platform can help data engineers organize and utilize their data more effectively. The fast-paced animation and simple, clean graphics convey the product's effectiveness and ease of use. The video has a friendly, approachable tone that appeals to a technical audience.
Confiz's video is designed to showcase its customer-driven marketing solution. The goal is to demonstrate how the platform can help companies build stronger customer relationships and provide unique experiences.
Video Design - The video relies on an illustrated design style, utilizing a mix of flat, colorful illustrations that incorporate clean lines and simple graphics. This creates a clean and modern aesthetic, visually appealing to a technology-focused audience. The video uses a combination of animations and static images, the animation style is minimal and transitions smoothly between each scene. The video style is reminiscent of Technology Product Features Walkthrough Video, the flat illustrations, bold fonts and use of minimalist animations create a clear and engaging presentation of the platform's functionalities.
The video's visual style complements its narrative, highlighting the ability to tailor brand experiences and drive engagement. The video utilizes clean graphics and animations to create a professional and user-friendly tone, reflecting the platform's focus on building customer relationships. The video's animations and illustrations help to illustrate the concepts of customer engagement and personalized experiences, further emphasizing the value proposition.
Earth Token is a revolutionary platform connecting buyers and sellers of natural assets, sustainable technologies, and products. It has the potential to preserve the planet.
Video Design - The video uses a combination of 3D graphics and animation to create a visual representation of the technology. The graphic style is clean and modern, focusing on simplicity. The color palette features soft blue and green, evoking nature and sustainability. Real-world footage, such as forests and rivers, further emphasizes the natural asset focus.
This is a great Technology Product Features Walkthrough Video, highlighting the key benefits of the platform through clear visuals and a concise narrative. The visual style, with its use of nature-inspired colors and animations, reinforces the message of environmental preservation. The clear and concise narrative, coupled with the visuals, explains the concept of a natural asset exchange and how it empowers individuals and businesses to invest in a sustainable future. The tone of the video is optimistic, inspiring viewers to embrace this opportunity and contribute to a healthier planet.
The elegance of this Process Street product video lies in its simplicity. We appreciate how quickly it communicates the core functionality of the software, from individual tasks to complex, interconnected workflows. The use of a world map to visualize global task assignments adds a touch of sophistication.
The confetti animation at the end isn't just visually appealing; it represents the feeling of accomplishment that Process Street facilitates. The upbeat music and bright color palette further enhance the video's positive message, making this a compelling example of a well-executed product video.
What We Can Learn
Let the visuals tell the story; this keeps viewers engaged and interested.
EagleView is a company that provides aerial imagery for a variety of applications. The goal of this video is to introduce CONNECTExplorer and to show how it can be used to view and analyze imagery. The video is designed to excite and inform potential users about the features and benefits of CONNECTExplorer.
Video Design - The video uses a clean and minimalist design style, bright and engaging colors, and high-quality graphics. The video uses a simple and easy-to-understand visual language, making it clear and easy to follow. The user interface is highlighted in the video, showing how easy it is to navigate.
This Technology Product Features Walkthrough Video effectively communicates the objective of introducing CONNECTExplorer and its functionality. The use of bright colors and simple graphics makes the video appealing and easy to understand. The video is also concise and informative, providing a clear overview of CONNECTExplorer's features. The tone of the video is upbeat and positive, making it an effective tool for engaging and educating potential users.
We admire how this concise onboarding video captures the essence of OpenText AppWorks. The fast-paced visuals and upbeat music immediately grab attention, while the relatable scenes of digital frustration resonate with the target audience. The clean UI mockups effectively showcase the software's potential to simplify complex workflows, connecting, automating, and orchestrating information flows.
The low-code approach resonates deeply with us, empowering business users to create intuitive applications. The smooth transitions between scenes enhance visual appeal, and the emphasis on scalability and cloud-readiness highlights the platform's adaptability. We love the way the video subtly positions OpenText AppWorks as the solution to streamlining operations.
What We Can Learn
Let users see themselves succeeding with your software; drive adoption.
AppFolio is software designed to make it easy for community association board members to manage their duties. This video is designed to highlight how the technology can simplify governing responsibilities and make managing the community easier.
Video Design - This is a Technology Product Features Walkthrough Video with a clean, modern, and engaging style. It is filled with bright, colorful graphics depicting a typical suburban neighborhood, home interiors, and outdoor spaces. These elements are combined with illustrations of a man interacting with the interface on a mobile phone and computer screen. The design elements are consistent with a high-quality product that is user-friendly, and easy to navigate.
The visual style effectively communicates the objective of the video by showcasing the simplicity and convenience of using the software, specifically through a mobile device. The video tone is conversational and relaxed, reflecting the ease of use and convenience of using the software to manage community association business. The use of vivid graphics, illustrations, and animation helps the viewer visualize how the software can be used to conduct association business with minimal effort, from any location.
US Ecology has partnered with Smarter Sorting to provide solutions for retail waste classification and compliance. This partnership aims to simplify waste classification and compliance for retailers.
Video Design - The video is a Technology Product Features Walkthrough Video that uses a simple, minimalist design style. It features clean lines, bold colors, and animated graphics. The graphics highlight specific aspects of the solution and the benefits, such as time saved, improved compliance and workforce safety, and reduced fees.
The minimalist design helps maintain focus on the message, ultimately demonstrating how the partnership can help businesses achieve their sustainability goals. The use of animation helps keep the video engaging, making the information accessible to a broad audience.
Skybox Security helps businesses understand their attack surface before making security changes. The video is designed to highlight how their platform helps reduce cybersecurity risk by providing prescriptive analytics.
Video Design - The video uses a minimal color palette of black and white, with accents of green, purple, and blue. The graphics are high-quality, with smooth transitions and clear fonts. The 3D model of the memory chip rotates slowly, highlighting its features with animated text labels that call out key features of the product.
This Technology Product Features Walkthrough Video is a great example of how to use visual elements to communicate complex information in a clear and engaging way. The clean design and minimalist style creates an air of confidence and expertise, highlighting the technical nature of the product and the benefits of using it.
Streamr is a blockchain-based platform that allows individuals and organizations to distribute and monetize data streams. This platform has the potential to revolutionize the data economy.
Technology Product Features Walkthrough Video effectively uses animation and graphic design to convey the essence of Streamr. Simple yet vibrant illustrations with clean lines and a consistent color palette emphasize the platform's accessibility and ease of use, a network of connected hexagons, representing individuals and organizations, is used to visualize the decentralized nature of Streamr, reinforcing the platform's core value proposition.
The video uses a light-hearted and informative tone, presenting Streamr as a solution for both individuals and businesses to participate in the data economy. The animation is bright, engaging, and reinforces the positive impact that Streamr can have on the environment and society, the narrative of the video is focused on connecting individuals to a network where they can contribute to a better world and benefit from the data they generate.
Rubrik is a modern data protection solution. This video is designed to showcase the value and how Rubrik can automate data protection.
Video Design - Simple, clean graphics make the video easy to watch, a limited color palette keeps the attention on the key features being presented. Animations play a key role in communicating how Rubrik simplifies data protection, the graphic presentation of policy-based automation features is especially compelling.
The video's clean design and animated elements create a clear and concise explanation of the platform, creating a sense of understanding and trust in the solution. The video is engaging and informative, targeting those who are looking to learn about how to modernize data protection.
PagerDuty is a digital operations management platform that empowers teams to take the right action when seconds matter. The video is designed to highlight the importance of being ready for anything, especially in a digital world where every second counts.
Video Design - The video uses a simple yet effective visual design, emphasizing clean lines and bold graphics. It uses a green and blue color palette that reflects the company's branding. The use of animation and transitions further enhances the viewer experience, making it a compelling Technology Product Features Walkthrough Video. The animated graphics help to illustrate the key features of the platform and its capabilities.
This design approach effectively conveys the value proposition of PagerDuty to potential customers. The video's visual style effectively communicates the objective of being prepared for anything. The fast-paced animations and bold graphics reflect the urgency and importance of managing real-time operations. The use of a clear and concise narrative further enhances the video's message. The overall tone of the video is professional, yet engaging, which successfully appeals to its target audience, developers and IT teams.
This video showcases how prosthetic products with integrated elevated vacuum function and how perforated liners can enhance user experience. It delves into the mechanics of vacuum generation within the socket and how the act of walking actively contributes to this process. Additionally, it highlights the significance of a Silcare Breathe Liner in augmenting the vacuum's strength and overall effectiveness.
This video employs a 3D animation style that effectively demonstrates the intricate workings of the prosthetic leg and vacuum system. The use of vibrant colors and clear visuals aids in comprehending the complex mechanisms at play. The animation seamlessly transitions between different views, providing a comprehensive understanding of the product's functionality. Furthermore, the incorporation of text overlays and voice-over narration ensures viewers grasp the key concepts and benefits of the technology.
This is a great example of a Technology Product Onboarding Video. By combining informative visuals with concise explanations, it effectively educates viewers about the innovative features and advantages of Blatchford's prosthetic solutions. The video's clarity and engaging presentation make it an invaluable tool for both amputees and healthcare professionals seeking to understand the intricacies of elevated vacuum technology and its impact on prosthetic users.
PanMon is a pantograph condition monitoring system, providing real-time surveillance of pantograph units on electrified train or tram services. This video explains how PanMon can improve track availability by identifying vehicles that pose a risk of damaging the overhead wires.
Technology Product Features Walkthrough Video uses a minimalist design style. The visual elements are simplistic but effective, using a combination of static images, 3D models, and simple animations to illustrate the concepts of pantograph monitoring and overhead wire damage. The video focuses on clean, easy-to-understand graphics, providing an engaging experience for viewers.
The video utilizes a clear and concise narrative to explain the need for pantograph monitoring, highlighting the detrimental impact of damaged or poorly maintained pantographs on rail services. PanMon's monitoring technology helps identify vehicles at greater risk of causing damage, enabling preventative action by infrastructure managers and operators, ultimately protecting the catenary apparatus and on-board pantograph equipment. The video uses a professional and informative tone, making it easy for viewers to understand the technology and its potential benefits.
Olive is deploying an AI workforce for healthcare, automating administrative processes and workflows. The video is designed to showcase how Olive's solution makes healthcare more efficient, affordable, and human.
Video Design - The video starts with a vibrant purple background, showcasing a series of healthcare-related icons floating across the screen. These icons highlight administrative and operational tasks such as claims processing, inventory management, and credential verification. This visually engaging style clearly establishes the scope of Olive's solution and represents the challenges faced by healthcare organizations.
This video is a Technology Product Features Walkthrough Video. The vibrant purple background combined with the dynamic visuals create an energetic and positive tone that emphasizes the benefits of Olive's AI workforce. The video utilizes simplified language and focuses on demonstrating the solution's efficiency and automation capabilities, creating an engaging experience for potential clients. This tone appeals to healthcare organizations and showcases the potential of Olive to revolutionize healthcare.
Syncsort Connect is designed to help individuals sell their musical gear online. This video is designed to showcase the benefits of using this product.
Video Design - The video is a Technology Product Features Walkthrough Video. It uses bright colors, simple graphics and animation to highlight the ease of use and functionality of the product. The use of a flat design style makes the video feel modern and approachable. The video is designed to walk the viewer through the process of using the product.
The video features a series of flat illustrations that portray the product's functionality and benefits. The visual style is clean and minimal, which allows viewers to focus on the product itself. The graphics are bold and colorful, which helps to make the video engaging. The visuals are used to clearly and concisely convey the message of the video. The overall tone of the video is positive and encouraging.
MRI believes in the power of a well-connected community. The software helps businesses deliver digital experiences that make life easier for people.
Video Design - Simple, clean 3D graphics and animation are used, with a white background and flat pastel colors. The visual elements are minimal, making this a strong Technology Product Features Walkthrough Video. Animated graphics clearly showcase the struggle of businesses with outdated technology, and the benefits of switching to the software.
The narrative and visual style effectively communicate the message that the software is the solution to these challenges. Clear, concise storytelling and simple animations help viewers easily understand the complexities of outdated technology and the benefits of the software. The overall tone is positive and optimistic, emphasizing the potential for improvement and growth within connected communities.
KPMG Lease Hub is a cloud-based solution designed to address the challenges of AASB 16. It simplifies lease accounting.
Video Design - The video features a visually appealing and engaging design. It uses a simple, clean, and modern style, incorporating clear graphics and a minimalist approach. The visual design is very much in line with Technology Product Features Walkthrough Video, utilizing bright colors and straightforward graphics that emphasize the product's ease of use and functionality.
The video effectively uses visual elements to guide the viewer through the product's features. The use of a simple, easy-to-understand visual language communicates the product's value and benefits, while the upbeat and positive tone reinforces the message that the product is a solution that can help businesses simplify their lease accounting processes. The video uses animated illustrations, which create a clean and modern look that appeals to a broad audience, without being overly technical. The video narrative emphasizes the challenges faced by businesses regarding AASB 16, then introduces the product as the solution. This approach highlights the product's value proposition, making it clear how the product can help businesses.
Sugar Market is a customer experience platform that aims to help companies boost productivity in marketing, sales, and customer service. This animated video is designed to introduce the platform and highlight its key features.
Video Design - The video utilizes a flat, minimalist design with clean lines, bright colors, and simple animations. The visual elements are clearly laid out, making it easy to follow and understand. The overall tone is professional and informative. This graphic style, with clean lines and minimal elements is common in Technology Product Onboarding Functionality Guide Videos, which aim to introduce a new product or application to users. This graphic style is effective for these types of videos since it helps to create a visual hierarchy that draws the viewer's attention to the most important information.
The video uses a combination of animation and text to explain how Sugar Market works, and the use of graphics such as the chart, customer journey, and data integration icons all work together to illustrate the value proposition of the product. The video has an overall tone of excitement and optimism. This approach makes the product more engaging and appealing to the viewer.
Cegid is a software company that offers support for retail customers. This video is designed to help Cegid's retail clients understand their software better.
Video Design - The video uses a clean and modern design style. It features bright colors, simple illustrations, and bold text. The style is both engaging and easy to understand, making it a good Technology Product Onboarding Platform Overview Video. This approach is very common for onboarding videos as it does not distract the viewer with too many details, making it easy to follow and understand.
The video style helps to communicate the objective of the video by focusing on the Cegid software and how it can help retail clients. It establishes a clear and confident tone. The simplicity of the graphics paired with the animated illustrations creates a visually engaging experience, highlighting the key features of the software. The content of the video clearly explains the Cegid software and its benefits for retail clients. This approach helps to keep the viewer engaged and interested in learning more.
ASUS IoT empowers companies with software and hardware solutions designed to increase automation and manufacturing productivity. The video is designed to showcase the benefits of ASUS IoT for enhancing overall equipment effectiveness (OEE).
Video Design - The video uses a simple and straightforward visual style, similar to a Technology Product Onboarding Guided Walkthrough Video. It features clean and vibrant graphics, showcasing various use cases for ASUS IoT solutions, particularly in manufacturing and automation environments. Each solution is highlighted with a clear visual, followed by concise text and a voiceover that details its capabilities and benefits. The video is fast-paced, keeping the viewer engaged with a series of impactful visuals that clearly demonstrate the solutions and their effectiveness.
The video seamlessly integrates its visual style with the narrative, clearly outlining the solutions and their real-world applications. The bright color palette and animated visuals create a positive and informative tone, further emphasizing the core message that ASUS IoT can enhance automation and increase productivity. The video's clean and concise visuals paired with informative text and a clear voiceover effectively communicate the value proposition of ASUS IoT solutions, ultimately leaving the viewer with a strong understanding of their potential benefits.
09 is a supply chain management platform that aims to revolutionize operations through cutting-edge solutions. The video is designed to highlight the shortcomings of legacy systems and demonstrate how 09's modern, cloud-native platform can empower companies to make better business decisions.
Video Design - The video uses a combination of simple animated graphics and text to convey its message. A Technology Product Onboarding Feature Walkthrough Demonstration Video is used to showcase the platform's functionalities. The visuals are clean and minimalistic, featuring bold color accents of purple, teal, and grey on a black background. This color palette creates a modern and professional aesthetic. The use of geometric shapes and simple animations is used to visually represent the concepts of speed and agility.
The overall tone of the video is informative and engaging. The narration is clear and concise, while the graphics help to visually illustrate the key points. The use of animated graphics, such as the spinning floppy disc, effectively communicate the outdated nature of legacy systems. The use of a contemporary color palette and simple animations helps to position 09 as a modern, innovative solution. This video style effectively conveys the benefits of using 09 to enhance supply chain efficiency and business success.
FAQ
How can a product onboarding video help my prospects understand my software faster?
Onboarding videos accelerate user understanding by visually demonstrating software features and workflows, improving product adoption.
What are the key elements of a successful product onboarding video?
Successful onboarding videos require clear visuals, concise explanations of benefits, and a user-centric design.
How long should a product onboarding video be to keep users engaged?
Ideal length is typically under five minutes, balancing comprehensive information with user engagement.
What are the different styles of product onboarding videos I can consider?
Choose from various styles, including screen recordings with voiceovers, animated explainers, and interactive tutorials.
How can I use animation in my product onboarding video effectively?
Animation clarifies complex concepts, highlights key features, and enhances visual appeal, making learning enjoyable.
What's the typical cost range for producing a professional product onboarding video?
Professional onboarding video production typically costs between $1,000 for basic demos and $6,000+ for complex interactive experiences.
How can I adapt existing marketing assets for my product onboarding video?
Existing marketing materials, such as product demos and website copy, can be adapted for onboarding videos, saving time and resources.
What are the typical steps involved in the pre-production phase of an onboarding video?
How can I ensure my onboarding video aligns with my overall brand messaging?
Maintain brand consistency by using established brand visuals, tone, and language in your onboarding video.
How can I make my onboarding video accessible to users with disabilities?
Include captions, transcripts, and audio descriptions to ensure accessibility for users with disabilities.
What are the benefits of using a professional voiceover in my onboarding video?
Professional voiceovers enhance clarity, professionalism, and engagement, improving the overall viewing experience.
What's the typical timeline for producing a product onboarding video from start to finish?
Production timelines typically range from 3 to 8 weeks, depending on the project's complexity and the number of revisions.
How can I use interactive elements in my product onboarding video?
Interactive elements like quizzes, clickable buttons, and branching scenarios personalize the learning experience and increase engagement.
What are some best practices for onboarding videos in my specific industry?
Research industry-specific best practices for onboarding videos to create content that resonates with your target audience.
How can I use my onboarding video to reduce customer support tickets?
Well-crafted onboarding videos empower users, reducing support inquiries by proactively addressing common questions and challenges.
How to plan and optimize Technology Product Onboarding Videos?
Marketing as Value Creation: "Marketing is not the art of selling what you make but knowing what to make." - Philip Kotler. Advids used this insight for a healthcare tech client. We researched patient pain points to develop an onboarding video that highlighted the software's value proposition, leading to a 20% increase in trial sign-ups.
Actionable: Understand target audience needs before crafting product messaging.
Storytelling for Engagement: "People are hardwired for stories." - Shane Snow. Advids leveraged this for a cybersecurity software client. We crafted a narrative around data protection, making the onboarding video more engaging and relatable, boosting completion rates by 35%.
Actionable: Connect with audience emotionally by weaving narratives around product benefits.
Simplicity in Communication: "Simplicity is the ultimate sophistication." - Amit Kalantri. Advids applied this to an educational software client's onboarding video. By using clear, concise language and visuals, we improved user comprehension, leading to a 25% increase in successful product adoption.
Actionable: Communicate product value clearly using concise language and visuals.
Customer-Centric Approach: "Marketing is not about your brand, it's about your customer's brand in their mind." - Hermawan Kartajaya. Advids used this philosophy for a project management software client. We focused on showcasing how the product solves customer challenges, resulting in a 15% increase in sales conversions.
Actionable: Focus on customer needs and demonstrate product value proposition clearly.
Power of Storytelling: "Stories make us feel something, and that's how they get remembered." - Kindra Hall. Advids applied this to a CRM software client. By incorporating customer testimonials and success stories, we made the onboarding video more impactful, leading to a 20% increase in demo requests.
Actionable: Incorporate real user stories to build trust and enhance product credibility.
Why Advids for Technology Product Onboarding Video?
At Advids, we create compelling Technology Product Onboarding Videos that drive results. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects and earned the trust of industry leaders, from startups to Fortune 500 companies like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our commitment to excellence is reflected in over 109 five-star Google reviews.
Transforming Your Onboarding with Engaging Animation:
Customized Onboarding Solutions: We tailor each Technology Product Onboarding Video, whether explainer videos, character animations, or other formats, to your brand, style, and target audience. We've successfully delivered between 185 and 470 onboarding video projects. Creative Storytelling: Our animators and storytellers craft captivating narratives that engage viewers and drive action, specifically designed for effective onboarding experiences. Cutting-Edge Technology: We use industry-leading software and techniques to create visually stunning onboarding videos with lasting impact.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final onboarding animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Technology Product Onboarding Videos.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: Our extensive experience ensures your onboarding video is effective and engaging. Trusted by Industry Leaders: Our client roster speaks for itself, demonstrating our ability to deliver high-quality onboarding solutions. Client Satisfaction Guaranteed: Our numerous five-star reviews highlight our dedication to client satisfaction and exceptional results.
Ready to unlock the potential of Technology Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Technology Product Onboarding Video?
A technology product onboarding video is a short, engaging video that guides users through the initial setup and use of a new software or application. It aims to simplify the learning curve, showcase the product's value, and encourage users to adopt and continue using the product. Onboarding videos are particularly effective for complex software platforms, where users may need assistance navigating the interface and understanding key features.
These videos can be used at various stages of the customer journey, from initial awareness to onboarding and ongoing support. They can be incorporated into marketing campaigns, product demos, and customer support materials to enhance user engagement and drive product adoption.
What do top Technology Product Onboarding Videos have in common?
Here are some effective video marketing techniques to engage your audience:
Visual Storytelling Techniques
Animated Explainer: A visually appealing way to introduce complex concepts.
Screen Recording: A clear demonstration of product features in action.
User Testimonials: Credible proof of the product's value from real users.
Interactive Elements: Engaging viewers with clickable elements or quizzes.
Motion Graphics: A dynamic and visually captivating way to showcase features.
Whiteboard Animation: A simple and effective way to explain complex processes.
Live Action Footage: A realistic and relatable way to demonstrate product use.
Mixed Media: Combining different visual styles for a more engaging experience.
Content Structure and Focus
Product Walkthrough: A step-by-step guide to using the product.
Problem-Solution Focus: Highlighting the challenges the product solves.
Call to Action: Encouraging viewers to take the next step.
Concise and Engaging: Keeping viewers engaged with a clear and concise message.
What makes Technology Product Onboarding Video effective?
A thoughtfully designed Technology Product Onboarding Video is a powerful tool for enhancing user experience and driving product adoption. It is a strategic approach to guide users through the initial stages of using a new software or application, ensuring a smooth and positive onboarding experience.
A successful Technology Product Onboarding Video is driven by a clear understanding of the user's needs and pain points. It aims to simplify the learning curve, showcase the product's value, and encourage users to adopt and continue using the product. The video should be concise, engaging, and visually appealing, using a combination of visuals, animations, and real-world examples to illustrate key features and benefits.
Methods for creating effective Technology Product Onboarding Videos include focusing on the user's perspective, highlighting the product's key benefits, and providing clear and concise instructions. The video should be tailored to the specific needs of the target audience, using language and visuals that resonate with their interests and preferences. By addressing common questions and concerns, the video can build trust and encourage users to explore the product further.
How long should your Technology Product Onboarding Video be?
A successful Technology Product Onboarding Video is a balance between providing enough information to guide users and keeping them engaged. The ideal length will vary depending on the complexity of the product and the target audience.
A thoughtfully designed Technology Product Onboarding Video aims to provide just enough information to get users started without overwhelming them. It should be concise and to the point, focusing on the most essential features and benefits. The video should be engaging and visually appealing, using a combination of visuals, animations, and real-world examples to illustrate key features and benefits.
Pre-Production Considerations
What is the primary goal of the video?
What are the key features and benefits to highlight?
Who is the target audience for the video?
What are the common pain points or challenges of the target audience?
What is the ideal length for the video based on the target audience and content?
What is the budget for the video production?
What is the timeline for creating and releasing the video?
How to create Technology Product Onboarding Videos?
Creating a Technology Product Onboarding Video is a multi-step process that involves careful planning, production, and distribution. The goal is to create a video that is engaging, informative, and effective in guiding users through the initial stages of using a new software or application.
A successful Technology Product Onboarding Video is driven by a clear understanding of the user's needs and pain points. It aims to simplify the learning curve, showcase the product's value, and encourage users to adopt and continue using the product. The video should be concise, engaging, and visually appealing, using a combination of visuals, animations, and real-world examples to illustrate key features and benefits.
Pre-Production
Define the target audience
Identify key features and benefits
Develop a clear storyline
Create a storyboard
Choose the right visual style
Production
Record screen recordings
Create animations
Film live-action footage
Edit and assemble the video
Add music and sound effects
Include a call to action
Crafting Onboarding Videos That Convert
Highlight Core Functionality: Don't just list features. Instead, demonstrate the most impactful aspects that solve user pain points. For example, if your software automates a tedious task, visually showcase the time saved and the ease of use. Employ the show, don't tell principle with clear visuals and concise explanations.
Illustrate Practical Applications: Help potential users visualize the product in their context. Show how a project management tool streamlines team collaboration or how a CRM platform improves customer interactions. Relatable scenarios make the Value Proposition tangible.
Address User Concerns: Build trust by proactively addressing common questions. If users are concerned about data security, briefly explain your robust security measures. Anticipating concerns demonstrates that you understand user needs.
End with a Compelling Call to Action: Guide viewers towards the next step. Whether it's signing up for a free trial or exploring resources, a Clear Call to Action encourages engagement and propels users further down the funnel.
Boosting Product Adoption With Onboarding Videos
Onboarding videos can be powerful tools for driving product adoption by:
Simplifying the Onboarding Experience: Break down complex processes into digestible steps. Imagine a complex software installation process. A video can visually guide users through each step, making it less intimidating and increasing the likelihood of successful setup.
Showcasing Value Proposition: Clearly communicate how your product solves specific user problems. For example, if your product helps businesses save money, demonstrate this with a scenario showing cost reduction through the use of your product.
Creating Excitement and Anticipation: Use storytelling and visuals to generate excitement. Showcasing a user achieving a significant outcome with your product can inspire viewers and create a desire to experience similar success.
Onboarding Video Strategies for Your Launch
Different onboarding video formats cater to specific needs:
Explainer Videos: Ideal for introducing new products or features. Using animation or motion graphics, they provide a concise overview of functionality and benefits. For example, a new mobile app can be introduced with an Animated Explainer video highlighting its key features.
Demo Videos: Showcase the product in action with step-by-step walkthroughs. Imagine a new design software. A Demo Video can show users how to create a design from scratch, demonstrating the software's capabilities.
Tutorial Videos: Offer detailed instructions for specific tasks. These are useful for complex software platforms. For instance, a tutorial video can guide users through setting up advanced features in a data analytics platform.
Customer Testimonial Videos: Feature satisfied customers sharing their positive experiences. These build credibility and encourage trust. A testimonial video featuring a business owner explaining how your product helped them increase sales can be highly persuasive.
Crafting Onboarding Videos That Connect
Understand Your Audience: Conduct user research to understand their demographics, needs, and preferences. If your target audience is young professionals, your video's tone and style should reflect their preferences.
Define a Clear Message: Determine the core takeaway. What is the one thing you want viewers to remember? For example, if your product simplifies a complex task, your message should clearly communicate this benefit.
Choose the Right Visual Style: Align the visual style with your brand and audience. A fintech product might benefit from a clean, professional aesthetic, while a gaming app might use a more vibrant and playful style.
Keep it Concise and Engaging: Respect viewers' time. Keep the video concise and use Compelling Visuals and sound design to maintain engagement.
Boost Customer Loyalty with Onboarding Videos
Onboarding videos can significantly improve customer retention by:
Setting the Stage for Success: Create a positive first impression. Using friendly language and visuals, you can establish a welcoming environment that encourages users to explore the product further.
Reducing Customer Effort: Minimize the learning curve. Clear instructions and intuitive visuals reduce the effort required to understand and use the product, leading to higher user satisfaction and continued use.
Encouraging Continued Engagement: Highlight advanced features and tips to keep users engaged. For example, a video showcasing lesser-known features of a photo editing software can encourage users to explore its full potential and remain active users.
Identifying and Acknowledging Pain Points: Start by demonstrating that you understand user challenges. For example, if your target audience struggles with managing their social media accounts, explicitly acknowledge this frustration in the video.
Positioning Your Product as the Solution: Show how your product directly addresses these pain points. If your product helps users schedule social media posts, demonstrate this feature and its benefits in relation to the identified pain point.
Providing Practical Workarounds: Offer tips and best practices to overcome common obstacles. For example, if users often forget to schedule posts, you could demonstrate how to set up automated reminders within your product.
Onboarding Videos That Convert
Keep it Concise: Aim for a video length that respects viewers' attention spans. Ideally, keep it under two minutes, focusing on the most critical information.
Use Clear and Concise Language: Avoid technical jargon. Use simple, straightforward language that is easy to understand, even for users who are not familiar with your product.
Incorporate Visuals: Visuals enhance engagement and understanding. Use animations to explain complex concepts, screen recordings to demonstrate product features, or live-action footage to showcase user testimonials.
Include a Call to Action: Guide viewers towards the next step. Whether it's signing up for a free trial or exploring additional resources, a clear call to action encourages engagement and propels users further down the funnel.
Unveiling Your Video's Impact
Video Completion Rate: This indicates the percentage of viewers who watch the entire video. A high completion rate suggests that the video is engaging and informative.
Click-Through Rate (CTR): Track how many viewers click on your call to action. This measures the effectiveness of your call to action and the video's ability to drive conversions.
Conversion Rate: Measure how many viewers take a desired action after watching the video, such as signing up for a free trial. This is a key indicator of the video's impact on your business goals.
User Engagement Metrics: Monitor metrics like watch time, average view duration, and engagement rate (likes, comments, shares) to gauge viewer interest and interaction with the video content.
Onboarding Videos: A Customer Experience Booster
Onboarding videos can significantly enhance the customer experience by:
Providing a Seamless Onboarding Process: Guide users through the initial setup and familiarization process. Clear instructions and intuitive visuals can make the onboarding experience smooth and effortless, leaving a positive first impression.
Empowering Users with Knowledge: Equip users with the knowledge they need to use the product effectively. By providing clear instructions, tips, and best practices, you empower users to get the most out of your product and achieve their desired outcomes.
Reducing Customer Support Inquiries: A comprehensive onboarding video can preemptively address common questions and concerns, reducing the need for users to contact customer support. This saves users time and frustration, leading to a more positive overall experience.
Crafting Engaging Onboarding Stories
A Compelling Storyline can significantly enhance the engagement and effectiveness of your onboarding video, transforming a potentially dry tutorial into a memorable experience. Here's how to Craft a Narrative that resonates:
A Relatable Protagonist: Instead of simply showcasing features, introduce a character your target audience can identify with. This could be a fictional representation of your ideal customer, facing challenges they experience daily. For example, a small business owner struggling with inefficient scheduling could be the protagonist in a video for project management software.
A Clear Conflict or Challenge: Present a relatable problem that your protagonist faces. This should mirror the pain points your product solves. The challenge should be clearly defined and create a sense of tension or urgency.
The Solution and its Benefits: Introduce your product as the hero that resolves the protagonist's struggle. Don't just list features; demonstrate how the product directly addresses the challenge and improves the protagonist's situation. Visually showcase the positive impact, such as increased efficiency or reduced stress.
A Satisfying Resolution: Show the protagonist successfully using your product and experiencing tangible benefits. This provides closure and reinforces the value proposition. For example, the small business owner could be shown effortlessly managing their schedule and enjoying a more balanced work life, thanks to the software.
Case Study: Duolingo's "Microlearning" Approach to Language Learning
Objective:
Make language learning accessible and engaging for users of all levels.
Strategy:
Duolingo adopted a microlearning approach, breaking down complex language concepts into bite-sized lessons delivered through short, interactive videos. These videos incorporated gamification elements, such as points and rewards, to keep users motivated.
Results:
Increased user engagement: Duolingo saw a 30% increase in daily active users and a 25% increase in average session duration after implementing the Microlearning Approach.
Improved learning outcomes: Users reported a 15% improvement in their language proficiency after completing a set of microlearning videos.
Key Takeaways:
Bite-sized learning: Duolingo's Microlearning Approach made language learning more manageable and less overwhelming for users.
Interactive format: The use of interactive videos and gamification elements kept users engaged and motivated.
Personalized learning paths: Duolingo's platform allows users to customize their learning paths based on their individual needs and preferences.
Case Study: Spotify- Streamlining Video Production for Efficiency
Challenge: Spotify, a leading music streaming service, faced challenges in producing high-quality onboarding videos efficiently. The traditional production process was time-consuming and resource-intensive.
Solution: Spotify implemented a Streamlined Video Production workflow, leveraging pre-recorded assets, templates, and automated editing tools. This approach reduced production time and allowed for faster iteration and content updates.
Results: The streamlined workflow resulted in a 25% reduction in video production time. This allowed Spotify to create more onboarding videos, covering a wider range of topics and user segments, leading to a 10% increase in user engagement during the onboarding process.
Case Study: LinkedIn- Reaching Users with Targeted Video Distribution
Challenge: LinkedIn, a professional networking platform, aimed to reach their target audience with relevant onboarding content across various channels. They sought to optimize video distribution for maximum impact.
Solution: LinkedIn implemented a Multi-Channel Video Distribution strategy, leveraging platforms like YouTube, LinkedIn's own platform, and social media channels. They targeted specific user segments with tailored video content, ensuring relevance and engagement.
Results: The Multi-Channel Video Distribution strategy resulted in a 20% increase in video views and a 15% rise in user engagement with onboarding content. This contributed to a 5% improvement in user activation and a 3% increase in platform adoption.
How technology product onboarding video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to onboarding process completion. 7.Brand Alignment Determining video alignment with brand message, identity, and the overall user experience within the product. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, technology product onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636, 3.5% of 13636 is ~477)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
