Video Creation Service

30 Technology Product Onboarding Video Examples For Elevated User Conversion

Orko Roy
Last updated
Sep. 14, 2025
Table of Contents
Technology Product Onboarding Video Examples
FAQ
How to plan and optimize Technology Product Onboarding Videos?
Why Advids for Technology Product Onboarding Video?
What is a Technology Product Onboarding Video?
What do top Technology Product Onboarding Videos have in common?
What makes Technology Product Onboarding Video effective?
How long should your Technology Product Onboarding Video be?
How to create Technology Product Onboarding Videos?

For businesses focused on growth and customer retention, minimizing user drop-off is crucial. This article explores how strategic video onboarding can significantly improve early user engagement by transforming product features into engaging and easily digestible video guides. We will examine effective approaches to enhance your onboarding process using video, highlighting how concise, impactful video content can accelerate user understanding and substantially improve customer retention. Discover how video can expedite time-to-value.

Video's role in modern marketing:

45% of consumers want more live video content.
Over 2 billion people stream videos on Facebook each month.
69% of B2B marketers plan to increase their investment in video marketing in 2024.

Experience the impact of video onboarding directly with 30 technology product onboarding video examples showcasing impactful videos. Ranging from interactive demonstrations of core functionalities to personalized welcome messages that foster immediate user connection, each example serves as a source of inspiration for crafting compelling and effective onboarding experiences. These curated examples highlight a variety of video approaches and effective techniques, providing valuable inspiration to enhance your user conversion rates and contribute to product success. Prepare to transform your onboarding process now!

Technology Product Onboarding Video Examples

1. Cvent

Duration : 1 minute and 10 seconds

event badge customization software, this Cvent product onboarding video strategically showcases its new Badge Designer as an intuitive, efficient, and highly customizable solution. It immediately grounds the viewer in the real-world need for seamless event badging, then visually demonstrates how the platform empowers event professionals to create on-brand credentials, saving valuable time and ensuring a polished attendee experience.

Why It Stands Out:

Intuitive Design for Effortless Customization: Cvents video highlights a modular, drag-and-drop interface, making badge creation faster and simpler. It details how users can easily select badge add-ons, integrate profile images, QR codes, and set dynamic printing conditions, all with clear on-screen visual cues and without narration.

Comprehensive Branding & Dynamic Personalization: The video effectively proves how the Badge Designer empowers users to stay creative and on-brand. It dynamically showcases the integration of logos, graphics, and attendee data, demonstrating the flexibility to adapt badges for various roles, events, and even sustainable options, ensuring consistency across diverse programs.

* Real-World Efficiency for Any Event Scale: Starting with an event check-in scene and concluding with physical badge printing, the video connects the software's capabilities to tangible results. It illustrates how the new system streamlines event operations, enhancing efficiency, freeing up valuable time, and ultimately saving costs by simplifying complex design workflows.

What We Can Learn

Unifying diverse customer data from over 200 sources unlocks richer audience understanding.


2. Housing Europe SaaS onboarding video

Duration : 1 minute and 16 seconds

Social housing impact animation, this Housing Europe video effectively onboards stakeholders to a vital social mission, illustrating the profound, multi-faceted benefits of accessible, sustainable housing through the transformative journey of one individual. It masterfully blends empathetic storytelling with clear data visualization and a forward-looking vision, positioning social housing as a cornerstone for a cohesive and prosperous European future.

Why It Stands Out:

Christine's Journey: Illustrating Individual Empowerment Through Housing: Housing Europe effectively humanizes complex policy by centering on Christine's relatable story. The animation vividly portrays how affordable housing directly enables financial savings, educational advancement through a training course, and vital childcare support, creating a powerful narrative of personal growth and societal uplift.

Sustainable Communities: Fostering Green, Supportive Environments: Beyond individual benefits, the video showcases social housing's broader impact on community and sustainability. Christine's pride in living in a renovated, energy-efficient building that reduces carbon footprint, coupled with her integration into a diverse and supportive community, highlights the holistic environmental and social advantages provided by Housing Europe's initiatives.

* Advocating for Europe's Housing Future: A Unified Call to Action: The video strategically expands from a personal success story to address Europe's pressing housing challenge, serving as an impactful advocacy tool. It culminates in a clear call to action for EU support, reinforcing that responsible housing providers are crucial for community cohesion, fairness, flexibility, and a just energy transition, underscoring that "Our homes are where Europe's future starts."

What We Can Learn

Highlight real time notifications and timely updates making the product feel responsive and essential.


3. Comscore Customer onboarding video

Duration : 1 minute and 16 seconds

An ID-free audience targeting solution, this Comscore customer onboarding video dynamically illustrates the advertising industry's shift towards privacy-first regulations and the accompanying challenge of signal loss. It introduces Proximic by Comscore's AI-powered predictive audiences as the strategic answer, demonstrating how marketers can maintain robust audience reach and precision without relying on user identifiers.

Why It Stands Out:

Navigating the New Privacy Landscape The video opens with a compelling timeline of data privacy regulations, from GDPR to Google's cookie deprecation, establishing the urgent need for new solutions. It then uses the "Advertising Café" visual metaphor to powerfully communicate how Proximic by Comscore transforms previously unidentifiable consumers into reachable audiences.

AI-Powered ID-Free Audience Precision Comscore's solution is showcased through an "AI Contextual Engine" that processes currency-grade data from double opt-in panels, observing cross-screen content consumption. This sophisticated technical execution, combining deep machine learning with ID-free methodologies, guarantees scale and precision in audience targeting without traditional privacy concerns.

Unlocking Incremental Reach While Respecting Privacy The video's core message emphasizes Proximic's ability to help marketers reach any audience based on any definition, free from ID-based scale limitations or privacy concerns. This focus on scale, privacy, and precision positions Comscore as a pioneering force, offering tangible value and ensuring relevant messaging for users.

What We Can Learn

Highlight seamless integration of convenient daily functions like payments notifications and apps.


4. Anchor Walkthrough demonstration video

Duration : 1 minute and 1 second

Unlocking podcast potential starts with genuine listener understanding. This video compellingly shows how gaining deep insights into audience demographics and behavior from various platforms, including Spotify, transforms vague hopes for growth into a clear, data-driven path.

The power to see episode performance, identifying exactly when listeners engage most and where attention wanes, is a standout feature. As a walkthrough demonstration video, it makes sophisticated analytics accessible, guiding creators to optimize content and forge stronger connections through tailored shows.

Gathering all necessary metrics in one intuitive space simplifies the process significantly, empowering podcasters to plan strategically and target new listeners, ultimately fueling the journey of creating truly impactful audio content.

What We Can Learn

Highlight simple processes like one touch updates, building user confidence and reducing friction effectively.


5. Unico Feature demonstration video

Duration : 1 minute and 1 second

EV battery testing modular systems are masterfully showcased in this Unico feature demonstration video, which powerfully illustrates the critical need for sophisticated, customized validation strategies. Through meticulous 3D product visualization and a clear problem-solution narrative, it positions Unico's intelligent power electronics as the essential technology to mitigate risks and accelerate the widespread adoption of reliable electric vehicles.

Why It Stands Out:

Deconstructing EV Battery Complexity for Precise Testing: The video employs advanced CGI "ghosting" and procedural assembly animation to intricately reveal the modular architecture of an EV battery pack. This visual deconstruction effectively communicates the inherent complexity of modern battery systems, underscoring the necessity for Unico's cutting-edge, precise testing methodologies.

Unico's Intelligent Modular Test Systems for EV Validation: The animation transitions seamlessly to introduce Unico's customized modular test systems, symbolizing a comprehensive solution to battery validation. It highlights the role of intelligent power electronics and software in evaluating battery capacity and estimated range, directly addressing the core concerns of performance and reliability.

* Engineering Trust: Accelerating EV Adoption with Reliable Battery Performance: By contextualizing the rapid growth of EV technology and the importance of cost-to-range ratios, the video strategically positions robust battery testing as crucial for widespread adoption. Unico's solution builds confidence, mitigating the risks and complexities associated with battery development and ensuring a trustworthy future for electric mobility.

What We Can Learn

Highlight strategic partnerships and expertise to build trust and credibility with your audience.


6. SIG Product onboarding video

Duration : 1 minute and 27 seconds

Amidst the crowded digital landscape, this SIG video presents an innovative solution for brand connection. PAC.ENGAGE uniquely leverages product packaging, transforming it through a simple scan into a dynamic gateway for consumer interaction.

This product onboarding video effectively demonstrates how accessing games, loyalty programs, and personalized content becomes effortless. It highlights how brands gain deep insights and create meaningful engagements, offering a compelling example of bridging physical and digital experiences for richer connections.

What We Can Learn

Present sophisticated business solutions with polished animation building credibility and professional appeal quickly for viewers.


7. Papertrail SaaS onboarding video

Duration : 1 minute and 31 seconds

Digital safety compliance software is brought to life in this Papertrail onboarding video, which masterfully articulates its core thesis: transforming the inherent risks and inefficiencies of manual health and safety record-keeping into a streamlined, compliant, and transparent digital process. Through vibrant 2D animation, the video powerfully contrasts outdated paperwork disasters with the precision and assurance of Papertrail's modern solution.

Why It Stands Out:

Eliminating the Hazards of Paperwork: The video opens by vividly illustrating the real-world dangers and legal liabilities associated with manual inspections, using visual metaphors like shredding paper and the ominous appearance of a "Court Order." This dramatic problem-setting instantly resonates with health and safety managers, establishing Papertrail as the essential safeguard against avoidable risks and incomplete records.

Intuitive Digital Compliance Management: Papertrail's interface is brought to life through clean UI/UX simulations, demonstrating how inspection schedules, complete equipment histories, and automated reminders streamline complex workflows. The seamless integration of barcode/RFID tagging for quick, accurate inspections emphasizes efficiency, making digital record-keeping appear effortlessly managed across various devices.

* Proving Compliance with Confidence: The animation confidently showcases Papertrail's ability to ensure 100% compliance and accountability, visibly cutting inspection times in half. The global map featuring numerous successful deployments underlines widespread trust and the product's proven effectiveness, assuring viewers that Papertrail provides verifiable proof and peace of mind for their safety operations.

What We Can Learn

Showing clear scenarios where the solution works makes complex technology accessible and valuable.


8. MAERSK Product onboarding video

Duration : 1 minute and 34 seconds

The flexible supply chain solution by MAERSK introduces its innovative Flex Hub service through a minimalist animated explainer, articulating its core thesis: transforming rigid logistics into an agile, responsive system. The video masterfully simplifies the complex challenges of continuous production and fluctuating market demands by visually demonstrating the strategic deployment of container hubs as "decoupling points," enabling unparalleled flexibility in delivery dates and destinations.

Why It Stands Out:

Agile Decoupling for Dynamic Supply Chains: The MAERSK video uses crisp line art animation to visually establish "decoupling points" at trans-shipment ports, allowing businesses to adjust cargo's final destination or delivery date mid-transit. This dynamic flexibility directly addresses the unpredictability of market demands and supply chain disruptions, a core benefit clearly communicated through an evolving calendar icon and adaptive cargo movement.

Real-Time Visibility & Cost-Optimized Cargo Flow: Through intuitive dashboard visualizations and synchronized on-screen text, the MAERSK Flex Hub video highlights the invaluable benefit of full online visibility. It persuasively showcases how managing cargo movement via strategic hubs leads to shorter lead times, minimized storage costs, and relieved pressure on warehouses, effectively optimizing the entire logistics chain for greater efficiency and economic advantage.

* Clear Communication Builds Trust in Complex Logistics: The clean, professional aesthetic of the line art animation, combined with an authoritative and reassuring narration, makes complex logistical concepts immediately digestible. This clarity, reinforced by strategic on-screen key phrases, positions MAERSK as a trusted partner offering a reliable and quick-to-implement solution, thereby building confidence and facilitating user conversion for its sophisticated Flex Hub service.

What We Can Learn

Unlock imagination transforming text prompts into diverse visual art effortlessly engaging viewers.


9. Tyson App onboarding video

Duration : 1 minute and 38 seconds

Tyson's corporate water stewardship explainer acts as a crucial onboarding video, systematically articulating its commitment to ensuring water security for communities and businesses. Through sophisticated 2D infographic animation and contextual data visualization, the video skillfully guides stakeholders and the public through Tyson's proactive, multi-faceted approach to sustainable water management, fostering trust and demonstrating environmental leadership.

Why It Stands Out:

Strategic Framework for Contextual Water Stewardship: This animation introduces Tyson's advanced "Contextual Water Targets" framework, illustrating how the brand analyzes facility-specific water challenges and opportunities across the US. By detailing its collaboration with the Alliance for Water Stewardship, Tyson effectively onboards viewers to its scientifically-backed, localized water management strategy.

Collaborative Data-Driven Water Analysis: The video masterfully simplifies complex data, showing how Tyson examines water use within its facilities and surrounding watersheds across five distinct categories (quality, quantity, governance, related areas, WASH). This clear, animated breakdown demonstrates a comprehensive, collaborative approach with water users and community leaders, making a complex process accessible and actionable.

* Future-Focused Water Security for Generations: Utilizing compelling visual storytelling, the video frames Tyson's water stewardship as a long-term commitment. From a single water droplet nourishing a city to a concluding image of a family, it powerfully connects corporate responsibility to the well-being of future generations, reassuring stakeholders and emphasizing the enduring impact of Tyson's environmental initiatives.

What We Can Learn

Highlight software features reducing preparation time, boosting manufacturing efficiency by 30 percent.


10. Giesecke+Devrient Platform onboarding video

Duration : 1 minute and 39 seconds

3D AI processor visualization: Giesecke+Devrient's Bow IPU Systems video offers an immersive journey into the future of high-performance computing. It meticulously unveils the revolutionary 3D wafer-on-wafer processor through photorealistic CGI and dynamic particle simulations. The narrative powerfully communicates a "giant leap in performance" and "improved power efficiency," positioning Giesecke+Devrient as a visionary leader enabling limitless possibilities for advanced AI models.

Why It Stands Out:

Dynamic Visualization of 3D Wafer-on-Wafer Architecture: The video uses sophisticated CGI to reveal Giesecke+Devrient's groundbreaking 3D wafer-on-wafer processor with precision. A compelling "ghosting" effect transparently showcases the chip's intricate, layered internal architecture, providing undeniable visual proof of its innovative design and technical superiority.

Particle-Driven Narratives of Performance and Efficiency: Complex benefits like performance gains and power efficiency are abstracted and brilliantly animated through dynamic particle simulations. These swirling, multiplying data particles effectively convey the immense processing power and streamlined operation of the Bow IPU Systems, making abstract concepts visually compelling.

* Scaling Towards Limitless AI Possibilities: The narrative masterfully scales from individual Bow IPU processors to vast, interconnected data center racks. This visual progression, culminating in expansive, futuristic landscapes of computing infrastructure, effectively communicates the boundless potential of Giesecke+Devrient's technology for tackling ever-larger AI models.

What We Can Learn

Showing detailed product features visually can increase audience purchase intent by 64 percent.


11. NOZOMI Software adoption video

Duration : 1 minute and 44 seconds

Unified industrial cyber security is precisely what NOZOMI's "NOZOMI Software adoption video" masterfully clarifies. This animated explainer dramatically visualizes the escalating cyber threats and fragmented defenses plaguing industrial operations. It then powerfully positions NOZOMI Vantage as the definitive SaaS platform, transforming overwhelming complexity into a globally unified, intelligently protected ecosystem for OT, IoT, and IT assets.

Why It Stands Out:

Unifying OT, IoT, and IT Security with Global Visibility: This video visually unifies fragmented industrial networks, demonstrating how NOZOMI Vantage consolidates disparate OT, IoT, and IT assets into a "single pane of glass." It presents a global view to manage risk across all facilities, transforming complex security challenges into comprehensive oversight.

AI-Powered Foresight for Proactive Defense: Illustrating Vantage's intelligent core, the video highlights its machine learning and AI capabilities. Consolidating Guardian sensor data and integrating advanced threat analysis from Nozomi Networks Labs, the platform delivers instant insight and actionable intelligence for proactive threat identification and mitigation.

* Infinitely Scalable Protection for Industrial Enterprises: Through dynamic network mapping and global facility representation, the video highlights Vantage's boundless scalability. It visually conveys how the platform seamlessly adapts to any enterprise size, ensuring consistent security posture across the entire operational footprint.

What We Can Learn

Showing declines visually, like 51% to 10%, effectively communicates shifting trends quickly.


12. Trimble Platform onboarding video

Duration : 1 minute and 49 seconds

Fleet performance optimization software is vividly demonstrated in Trimble's Performance Portal onboarding video. It strategically transforms the complex challenge of managing fuel costs and CO2 emissions into a clear, actionable pathway. Through intuitive animation, the video reveals how raw telematics data from driver behavior and vehicle performance is expertly processed, empowering transport companies to achieve measurable efficiency and sustainability.

Why It Stands Out:

From Raw Data to Actionable Insights: The video expertly employs a dynamic "data funnel" animation, illustrating how diverse telematics inputs€”from driving behaviors to route specifics€”are measured and cleansed. This simplifies the Trimble Performance Portal's analysis, transforming raw information into clear, measurable KPIs for fleet managers.

Gamified Coaching for Enhanced Driver Performance: The in-truck driver scorecard creates awareness and stimulates positive competition among drivers. Tracking individual performance, the Trimble platform makes improving driving behavior engaging and fun, empowering continuous skill refinement.

* Quantifying Impact: Savings, Morale, and Sustainability: Coaching sessions are meticulously tracked, quantifying their direct impact on fuel consumption. The company dashboard then provides a holistic view, demonstrating significant cost savings, improved team motivation, and a tangible contribution to a greener, safer world.

What We Can Learn

Visually demonstrate ease of use through simple interactions empowering rapid adoption by anyone.


13. SiteVault Software onboarding video

Duration : 1 minute and 49 seconds

This clinical trial software onboarding video for Veeva SiteVault masterfully deconstructs the overwhelming complexity faced by research sites. It strategically visualizes the pain of fragmented systems and manual data entry, then seamlessly transitions to SiteVault's integrated platform, proving its efficacy in streamlining operations and liberating time for patient care.

Why It Stands Out:

From Fragmented Systems to Singular SiteVault Clarity: The video employs clear 2D vector animation and intricate network visualizations to empathetically portray the chaos of sites inundated with disparate technologies and login screens. This dramatic visual metaphor effectively establishes Veeva SiteVault as the single, integrated solution, transitioning from a cluttered problem landscape to a clean, unified dashboard that promises immediate relief.

Seamless Collaboration and Streamlined Site Operations: Beyond merely simplifying, SiteVault is strategically positioned as a central hub for document exchange, safety letters, eConsent, and ePro, fostering efficient collaboration across the 400+ sponsors and CROs (65% of global trials) already utilizing Veeva. The modular presentation of features on screen underscores a comprehensive, adaptable platform for both external partnerships and internal site operations.

* Dedicated Support, Risk-Free Adoption, and Patient Focus: The video addresses potential user anxieties by emphasizing a risk-free, cost-free setup, comprehensive support, and a dedicated success team of former clinical research professionals. This robust backing, coupled with the core message of saving countless hours of manual busywork, underscores SiteVaults ultimate benefit: enabling sites to reclaim valuable time to focus on essential patient care.

What We Can Learn

Showing common drop-off statistics like 97% leaving before checkout grabs viewer attention immediately.


14. Zoho Software adoption video

Duration : 1 minute and 54 seconds

Low-code platform app development is vividly championed in this Zoho Creator video, presenting a powerful narrative of digital transformation from abstract complexity to accessible solutions. Through sophisticated 3D animation and intuitive UI/UX demonstrations, it clearly illustrates how individuals can effortlessly build, automate, and analyze custom applications, empowering organizations to modernize their IT infrastructure without requiring extensive coding expertise.

Why It Stands Out:

From Abstract Idea to Custom App: Zoho Creator's Drag-and-Drop Simplification: The video masterfully transitions from abstract representations of data evolution to concrete demonstrations of app creation. It showcases a user-friendly, drag-and-drop interface for building unique applications, visually proving that intricate development is within everyone's reach, thereby demystifying complex technical barriers for Zoho Creator users.

Automate Everything: Zoho Creator's Blueprint for Efficiency: Highlighting its robust capabilities, the video details how Zoho Creator utilizes visual blueprints to automate complex business processes and integrate with over 500 external applications. This clear flowchart logic and seamless integration illustrate how businesses can achieve unparalleled efficiency and operational fluidity, driving optimal performance with minimal effort.

* Elevating IT: Zoho Creator's Scalable Digital Transformation: By showcasing comprehensive features like real-time analytics dashboards and secure, cost-effective cloud hosting, the video positions Zoho Creator as a holistic platform for IT modernization. It effectively communicates how organizations can scale their digital initiatives confidently, ensuring a future-proof foundation for continuous innovation and growth across all departments.

What We Can Learn

Visually represent complex structures and scale through abstract animation for clarity and impact.


15. Deloitte Animated onboarding video

Duration : 1 minute and 56 seconds

Global mobility compliance software like Deloitte's Travel Ready App expertly transforms the daunting landscape of international business travel and remote work regulations into a streamlined, 'compliance without turbulence' experience. This animated onboarding video masterfully deconstructs complex legal, tax, and health requirements, visually guiding users through a path to real-time readiness and comprehensive corporate oversight.

Why It Stands Out:

Mapping the Maze of Global Compliance: The animation uses a highly effective 'compliance road' metaphor, turning the complex journey through immigration, income tax, social security, and EU cross-border rules into a visually clear and navigable path. This elegant visual abstraction clarifies Deloitte's comprehensive approach to diverse regulatory hurdles.

Real-time Readiness, Anytime, Anywhere: For the individual traveler, Deloitte's solution, enabled by SAP Concur, demonstrates a seamless pre-travel assessment process. The video effectively showcases the instantaneous mobile notification for "READY FOR TRAVEL," providing immediate reassurance and simplifying the user's journey from booking to departure.

* Empowering Business with Proactive Compliance Dashboards: Beyond individual convenience, the video highlights the strategic value for corporate users through interactive dashboards. These visually rich interfaces provide critical oversight of global workforce locations, immigration statuses, and potential payroll and permanent establishment risks, positioning Deloitte's app as an essential tool for proactive global compliance management.

What We Can Learn

Highlight specific numerical attributes like 223 grams for tangible comfort messaging.


16. LINX TT500 Software adoption video

Duration : 1 minute and 7 seconds

Thermal transfer printer demo for the LINX TT500 expertly showcases its capacity for efficient, high-quality, and reliable coding on flexible packaging. Through clear, operational visuals and on-screen performance metrics, it meticulously proves the product's seamless integration into a production line and its consistently legible output, driving user adoption and addressing manufacturing pain points.

Why It Stands Out:

Real-Time Performance & Operational Efficiency: The LINX TT500 video provides tangible proof of its operational prowess by displaying real-time metrics on its intuitive control panel. Viewers observe throughput, batch counts, and ribbon consumption, offering undeniable visual evidence of the system's efficiency and reliability in an active production environment.

Precision Coding for Unmatched Data Clarity: Utilizing high-definition close-ups, the video highlights the LINX TT500's ability to apply crisp, legible variable data like MRP, Lot No., and Use By dates directly onto flexible pouches. This detailed presentation ensures critical product information is impeccably rendered and effortlessly validated, assuring compliance and consumer trust.

* Seamless Integration for Confident Production: The demonstration strategically places the LINX TT500 within a live packaging line, showcasing its effortless integration and minimal footprint. This contextualization builds viewer confidence by visually confirming the printer's capacity for smooth, uninterrupted operation and its direct contribution to streamlined, high-quality production.

What We Can Learn

Unlock triple the speed in creative delivery freeing resources for strategic campaign testing.


17. KBR Platform onboarding video

Duration : 1 minute and 8 seconds

This digitalization mission-critical solutions video by KBR masterfully illustrates how advanced digital technologies are orchestrated to deliver mission-proven outcomes. It seamlessly blends abstract data visualization with photorealistic applications, showcasing KBR's expertise in solving complex challenges across critical infrastructure, defense modernization, and space exploitation, effectively onboarding viewers to their comprehensive capabilities.

Why It Stands Out:

Visualizing Integrated Digital Command: KBR employs sophisticated CGI and dynamic data visualization to present a cohesive digital ecosystem. Abstract interconnected networks evolve into concrete applications, like military operations and space exploration, demonstrating KBR's holistic command over diverse technological solutions.

Delivering Mission-Critical Future Solutions: The video strategically positions KBR as a partner in risk reduction and accelerated decision-making. It highlights the direct impact of KBR's innovations, showing autonomous systems and advanced simulations that enable human exploration and enhance safety in extreme, high-stakes environments.

* Orchestrating Advanced Technologies for Impact: Through a compelling narrative, KBR showcases the integration of AI, IoT, data analytics, and digital twin technology. This orchestration of cutting-edge solutions delivers transformative capabilities today, building trust and demonstrating their unwavering commitment to future-proof mission success.

What We Can Learn

Visualizing complex data points clearly using animation increases viewer understanding by up to 95 percent.


18. Clever Devices Walkthrough demonstration video

Duration : 2 minutes and 12 seconds

Clever Devices' transit data management solution video, CleverMetrix, masterfully presents a unified, real-time reporting platform designed to transform public transport operations. It elegantly demonstrates how universal and customizable data access empowers every department, from leadership to customer service, to make swift, informed decisions and enhance overall service quality.

Why It Stands Out:

Unifying Transit Data: Real-time Operational Clarity: CleverMetrix combats fragmented data by visually demonstrating a seamless network that connects departments. The videos dynamic, animated dashboards display critical metrics like passenger load and OTP status via color-coded charts and geographical maps with pin overlays, offering a unified, instant view of operations for informed decision-making.

Customized Dashboards for Empowered Decision-Making: Through its intuitive, modular widget design, CleverMetrix allows each team (Leadership, Operations, IT, Customer Service) to personalize their data views. This specificity ensures that relevant real-time information, including incident status and service quality, is always at their fingertips, fostering quicker reactions and proactive management across the agency.

* Driving Service Excellence with Actionable Insights: The video illustrates how CleverMetrix, enhanced by drill-down analytics and data replay features, translates raw data into actionable intelligence. This empowers transit agencies to continuously improve service quality, optimize routes, address customer concerns promptly, and ultimately deliver a superior, more reliable rider experience.

What We Can Learn

Use clear visualization of relatable workplace problems to powerfully connect with audience experience.


19. Flowserve Software onboarding video

Duration : 2 minutes and 13 seconds

Industrial IoT predictive maintenance is masterfully addressed in Flowserves Red Raven 3D animated explainer, which transforms complex plant challenges into a clear narrative of proactive optimization. The video transitions from a stark, problematic night to a bright, solution-oriented day, visually illustrating how real-time insights lead to enhanced operational efficiency, safety, and sustainability. This strategic onboarding journey uses sophisticated animation to simplify intricate technological capabilities, proving Red Ravens transformative impact for plant management.

Why It Stands Out:

Unveiling the Invisible: Predictive Data in Action: This video excels in visualizing the unseen, employing dynamic red and white arrows alongside concentric glow patterns to represent Red Raven's real-time data flow across 3D animated valves and sprawling plant infrastructure. This intuitive data visualization makes complex IoT condition monitoring tangible, demystifying predictive analytics for users.

Proactive Monitoring for Peak Plant Efficiency: Flowserve strategically positions Red Raven as the key to moving beyond reactive maintenance. The animation clearly demonstrates how proactive valve and pump monitoring prevents failures, increases uptime, and reduces costs, while also championing broader goals like decarbonization and emissions reduction, driving significant operational and environmental transformation.

* Seamless Integration with Global Expert Support: The video highlights Red Ravens flexible compatibility with existing plant control systems and digital positioners, minimizing expensive infrastructure overhauls. Coupled with the assurance of global expert Flowserve service personnel, this comprehensive approach builds profound user confidence in the system's reliability and ease of adoption.

What We Can Learn

Highlight reliable support and uptime crucial as 88 percent of consumers won't return after one bad experience.


20. MOBA App onboarding video

Duration : 2 minutes and 1 second

MOBA waste management solutions are showcased in this video, masterfully combining high-fidelity 3D product animation with live-action footage to present a compelling vision of automated waste collection. The video expertly reveals how MOBA's integrated mobile weighing, identification, and telematics systems deliver unparalleled transparency and boost operational profitability, effectively onboarding decision-makers to a data-driven future.

Why It Stands Out:

Animated Transparency: Revealing MOBA's Integrated Systems MOBA utilizes dynamic 3D product animation, including striking CGI X-ray ghosting effects, to meticulously expose the internal sensor architecture and hardware components like the Mini-Operand and CAN Gateway. This visual deconstruction provides undeniable proof of the system's seamless integration within the vehicle.

Precision in Motion: Data-Driven Waste Collection The video expertly demonstrates how MOBA's sophisticated systems ensure pinpoint accuracy in mobile weighing and electronic container identification. Intuitive UI demonstrations of the MAWIS app highlight driver assistance, optimized route tracking, and real-time data capture, streamlining collection processes.

* From Data to Dollars: Enhancing Waste Management Profitability By showcasing paperless order processing and comprehensive data acquisition, MOBA positions its solutions as direct drivers of business value. The video clearly articulates how these features translate into accurate billing, prevention of overloading, and improved operational transparency, ultimately controlling profitability for waste management companies.

What We Can Learn

Use clear visuals showing data flow from multiple locations to emphasize centralization benefits.


21. DAT Customer onboarding video

Duration : 2 minutes and 30 seconds

freight market data analytics, this DAT iQ video effectively addresses industry uncertainty by positioning its platform as the indispensable solution for optimizing transportation logistics. It masterfully uses dynamic data visualization and a clear problem-solution narrative to empower both brokers and shippers with actionable intelligence, transforming complex market challenges into confident, profitable decision-making.

Why It Stands Out:

Deep Market Insights for Strategic Advantage: The video leverages animated UI and comprehensive network mapping to showcase DAT iQ's unparalleled access to the largest truckload freight marketplace in North America. This scale, backed by $150 billion+ in transactions and half a million freight matches per year, provides an authoritative foundation for strategic planning and understanding capacity trends.

Data-Driven Clarity for Confident Decisions: DAT iQ simplifies complex market volatility through meticulously crafted visual hierarchies and dynamic charts that illustrate past, present, and future truckload rates. This clarity enables brokers to quote accurately and increase profit margins, while shippers can confidently plan, manage costs, and evaluate performance against the market.

* Optimized Operations for Profitable Growth: By offering an unprecedented view into the entire transportation and logistics market, DAT iQ empowers users to control costs, optimize freight networks, and build resilient supply chains. The video clearly demonstrates how actionable insights, built on robust data and smart analytics, guide all players toward more profitable movement and effective budget management.

What We Can Learn

Unlock potential empower teams to maximize creativity and increase productivity by 10x.


22. RIPPLING SPEND Short onboarding video

Duration : 2 minutes and 34 seconds

This onboarding video for Rippling Spend masterfully introduces a Unified Spend Management Platform that transforms fragmented financial processes into a single, automated, and intelligently controlled ecosystem. Through dynamic UI demonstrations and seamless 3D animations, it showcases how every company expenditure€”from employee expenses and corporate cards to business travel and vendor payments€”is effortlessly streamlined, fostering proactive policy enforcement and empowering finance teams with unprecedented control and efficiency.

Why It Stands Out:

Automate Every Dollar: From Expense to Enterprise Procurement: Rippling Spend automates the entire financial lifecycle. Employees submit expenses instantly with receipt scanning, while intelligent routing based on custom rules ensures rapid approvals and reimbursements. For larger purchases, Rippling Spend's procurement module orchestrates requests, approvals, and vendor payments, maintaining full visibility and control from intake to settlement.

Intelligent Guardrails: Proactive Spend Policy Enforcement: The video highlights Rippling Spend's powerful ability to proactively control spending. Physical and virtual corporate cards are issued in seconds with customizable limits and rules. Intelligent controls stop out-of-policy spending before it occurs, while also streamlining business travel bookings by automatically adhering to pre-set company policies, saving time and preventing budget overruns.

* Seamless Integration: Empowering Faster Financial Closes: Rippling Spend offers native integrations with over 600 accounting and banking solutions, including NetSuite and QuickBooks. This ensures data flows automatically to the general ledger, eliminating manual errors and accelerating the month-end closing process. The unified platform empowers finance teams to shift focus from tedious reconciliation to strategic initiatives, driving the business forward.

What We Can Learn

Highlight specific technical features and capacities boosting viewer purchase intent by 84 percent.


23. Expro Feature walkthrough video

Duration : 31 seconds

3D gas condensate separation animation for Expro's MegaFlow system dynamically deconstructs complex processes, offering an unparalleled look into ultra-high rate production appraisal. Through sophisticated photorealistic fluid dynamics and transparent cutaway animations, it visually proves the system's modular design and world-class separation capacity, elevating user confidence and conversion.

Why It Stands Out:

Dynamic Cutaways Reveal Ultra-High Flow Dynamics: The video employs a brilliant CGI "ghosting" effect and transparent cutaway views to visually demonstrate the Expro MegaFlow's internal multi-phase flow and subsequent liquid-gas separation. This cinematic technique transforms abstract engineering principles into concrete, digestible visuals, showing precisely how the system handles ultra-high flow rates with superior efficiency.

Modular Design Meets World-Class Separation Capacity: Highlighting its compact footprint and modular architecture, this video effectively communicates Expro's MegaFlow adaptability and ease of deployment. It showcases the system's unparalleled capacity, establishing it as a leader in managing complex gas condensate fields through robust, practical design.

* Expro's Transparent Visualization Builds Industry Trust: Through precise CGI and synchronized narration, this video transforms complex engineering into undeniable proof of concept. Its transparent visualization, revealing every detail of the separation process, effectively builds confidence and positions Expro as a reliable, expert provider for critical operations.

What We Can Learn

Use animation to visually demonstrate seamless worldwide financial reach for confident global transactions.


24. CMC Markets Product onboarding video

Duration : 31 seconds

Turning complex market concepts into approachable ideas, this animation connects investing possibilities to everyday life. Simple illustrations linked to cars and entertainment smoothly bridge the abstract notion of thinking about investments to the practical act of taking action.

Beyond simply showcasing features, the video functions effectively as a product onboarding video, offering clear visual guidance through the platform. Highlighting global market access, consistent award recognition, and zero brokerage helps demystify building a portfolio piece by piece, presenting CMC Markets Invest as a trusted and accessible path for aspiring investors.

What We Can Learn

Showing complex product assembly visually can reduce support inquiries for users by 25 percent.


25. Samsung Short onboarding video

Duration : 3 minutes and 25 seconds

Samsung Galaxy AI showcase redefines mobile intelligence, establishing the Galaxy S25 Series as the new standard for personalized, secure, and hyper-realistic smartphone experiences. This onboarding video meticulously unpacks cutting-edge AI integration across daily tasks, performance, creative tools, and wellness, demonstrating a paradigm shift in user interaction and Samsung's commitment to sustainability.

Why It Stands Out:

Galaxy AI: The Proactive, Personalized Companion: The video brilliantly introduces "Galaxy AI" through features like the "Now Brief," delivering personalized daily information proactively. Powered by the "Personal Data Engine" and "Knowledge Graph," Samsung Galaxy AI learns individual patterns to tailor experiences, fostering a truly intuitive and responsive user journey.

Redefining Performance and Immersive Visuals: Samsung showcases unparalleled mobile performance driven by the "Snapdragon 8 Elite for Galaxy" AP and a "40% expanded Vapor Chamber" for next-gen heat dissipation, ensuring hyper-realistic gaming and ultra-smooth operation. Visuals are further enhanced by "ProScaler" for intelligent image quality boosting and a "Corning Gorilla Armor 2" display for superior durability.

* Holistic Well-being and Sustainable Innovation: Beyond core functionality, the video highlights Samsung's reimagined Health app as a personal AI health coach, offering wellness tips and energy score insights. Crucially, Samsung underscores its commitment to the planet with a "Circular Battery Supply Chain" and 50% recycled cobalt, showcasing the brand's dedication to creating a better world for all.

What We Can Learn

Use a brief impactful cinematic style to introduce a new capability and spark interest.


26. CK Energy Animated onboarding video

Duration : 43 seconds

This 3D subsea connector activation animation meticulously illustrates CK Energy's MORGRIP MORSMART connector's precise and secure functionality. Using dynamic cutaways and a step-by-step internal visualization, it deconstructs the activation process, building essential technical understanding and confidence, vital for elevating user conversion in complex engineering solutions.

Why It Stands Out:

Dynamic Cutaway: Revealing Flawless Activation: The animation employs a seamless ghosting effect and real-time cutaways to expose the MORGRIP MORSMART connector's intricate internal mechanics. This visual technique provides an undeniable, detailed demonstration of hydraulic tensioners, collets, and dual seals engaging, proving its robust engineering and flawless operation with absolute clarity.

Step-by-Step Visualization for Effortless Technical Onboarding: Presented against a clean, minimalist backdrop, the video utilizes synchronized on-screen text to guide viewers through each stage of the connector's activation. This deliberate pacing and clear information design simplify complex technical processes, enabling engineers and project managers to quickly grasp the system's reliability and operational efficiency.

* Animated Assurance: Building Confidence in Subsea Solutions: This high-fidelity 3D visualization by CK Energy transforms abstract technical concepts into tangible proof of quality. By clearly demonstrating the secure and precise setting of the MORGRIP MORSMART, the animation effectively builds trust and validates the product's superior performance, fostering confidence crucial for adoption in critical subsea applications.

What We Can Learn

Unused pages roll over to the next month retaining value for up to two months.


27. Greater Bank Feature walkthrough video

Duration : 15 seconds

This digital banking promotion video for Greater Bank masterfully simplifies the journey of opening an access account, establishing a clear thesis: banking made easy and rewarding. It orchestrates vibrant 2D motion graphics and intuitive animated UI interactions to guide potential customers through a seamless onboarding process, culminating in an exciting incentive designed for immediate conversion.

Why It Stands Out:

Intuitive Animation for Effortless Account Opening: The video uses an animated hand and dynamic split-screen visuals to metaphorically interact with account options. This intuitive, kinetic typography approach simplifies the Greater Bank account selection process, making digital onboarding feel quick, accessible, and user-friendly, setting a welcoming tone for new customers.

Seamless Transactions Illustrated with Universal Icons: The core argument is visually reinforced through the appearance of the Greater Bank Visa Debit card, followed by universally understood icons€”a smartwatch, phone, and computer. This powerful visual shorthand instantly communicates the card's versatile "pay your way" functionality across modern digital platforms, streamlining viewer understanding of its broad utility.

* The $20K Incentive: Driving Immediate Conversion: A compelling $20,000 prize draw is strategically introduced as a powerful motivator, highlighted by dollar signs and a confident snapping finger gesture. This direct and high-value incentive, presented "just like that," transforms passive viewing into active intent, strategically positioning Greater Bank as a financial partner that offers significant, immediate rewards to drive user acquisition.

What We Can Learn

Unlocking data to create brilliant digital experiences boosts business value significantly up to 20 percent.


28. Recruitee SaaS onboarding video

Duration : 16 seconds

Instantly, a striking visual depicts the challenge of handling many applications alone. Recruitee powerfully conveys this through simple animation, suggesting the platform's ease by showing chaotic individual pieces finding stable structure when teamwork unites them.

This potent metaphor immediately communicates the system's core value: collaboration brings clarity and efficiency. The rapid-fire benefits?hire stronger, faster, smarter, better?memorable reinforce this transformation. As an effective SaaS onboarding video, it's a prime example of how clear visuals and focused messaging inspire interest and action.

What We Can Learn

Unifying disparate evidence sources visually speeds up analysis time by over 50 percent.


29. Vetster Feature demonstration video

Duration : 16 seconds

Animated pet care app explainer for Vetster strategically eliminates pet owner stress by showcasing convenient, accessible virtual veterinary care. Through empathetic pet personification and clear UI demonstrations, the video transforms the anxiety of traditional vet visits into a narrative of effortless digital solutions, effectively onboarding users to a modern approach for pet health.

Why It Stands Out:

Pet Personification: Addressing Common Anxieties with Heart Vetster ingeniously opens by personifying a pink dog's fear of a vet visit and a "rumbling tumbly." This relatable narrative immediately connects with pet owners, validating their anxieties while setting the stage for Vetster as a compassionate, stress-free solution.

Effortless Access: Showcasing 24/7 Virtual Vet Care The video clearly demonstrates Vetster's core value: instant, 24/7 access to veterinary professionals. It highlights the convenience of connecting with a vet via phone from home, making crucial pet care accessible anytime, anywhere, and positioning Vetster as a reliable always-on resource.

* Intuitive Interaction: Seamless Digital Consultations Through fluid 2D animation and precise UI simulation, the video walks viewers through the Vetster app experience. It clearly shows how easy it is to book and conduct a virtual consultation, transforming a potentially complex digital service into an intuitive, user-friendly interaction for pet parents.

What We Can Learn

Use a clear problem solution narrative showing how your offering provides unique value.


30. IoT CONNECT Customer onboarding video

Duration : 2 minutes and 0 seconds

IoT market expansion solutions for Digital Service Providers (DSPs) are vividly presented in this Comarch IoT CONNECT video, which strategically empowers DSPs to unlock vast, untapped revenue streams across both B2B and B2C segments. Through dynamic network visualizations and a clear problem-solution narrative, the video deconstructs market complexities, demonstrating how Comarch IoT CONNECT simplifies infrastructure and fosters strategic partnerships for widespread service adoption and exponential growth.

Why It Stands Out:

Unveiling Untapped IoT Revenue Streams: Comarch IoT CONNECT strategically opens with a dynamic visualization of the expansive IoT market, drawing DSPs into the potential of B2B and B2C segments. By highlighting overlooked customer bases and future opportunities, the video effectively broadens the audience's understanding of profit generation beyond traditional enterprise clients.

Unifying Complex Systems for Seamless Service Delivery: The animation masterfully illustrates a core challenge overly complex systems leading to customer frustration with a relatable pet collar purchase scenario. It then presents Comarch IoT CONNECT as the "single pane of glass" solution, simplifying fragmented telecom platforms and ensuring intuitive user experiences that drive higher conversion rates.

* Fostering Exponential Growth Through Strategic Partnerships: Beyond direct sales, the video champions partnerships as a critical growth engine. It shows how collaborating with entities boasting strong B2B and B2C portfolios, powered by Comarch IoT CONNECT, enables DSPs to create unique services and leverage recommendations for expanding customer databases and achieving unparalleled market reach.

What We Can Learn

Showing consolidated dashboards can improve data visibility for better decisions potentially increasing accuracy by 30%.


FAQ

View more icon. Plus icon inside an orange shape.
How can we ensure the onboarding video aligns with the user activation stage of our funnel?

Onboarding videos effectively activate users by showcasing core value, guiding initial setup, and highlighting key features.

View more icon. Plus icon inside an orange shape.
What are the key elements of a compelling narrative for a technology product walkthrough?

Compelling tech product walkthroughs address user needs, demonstrate solutions, and highlight key benefits with a clear, concise narrative.

View more icon. Plus icon inside an orange shape.
How do leading tech companies utilize video to guide new users through their platform?

Leading tech companies utilize video tutorials, demos, and platform tours with tooltips and progress indicators to guide new users.

View more icon. Plus icon inside an orange shape.
What are the best practices for structuring the flow and sequence of a user onboarding video?

Effective onboarding videos follow a logical structure: clear introduction, step-by-step instructions for key features, and a concise summary of next steps.

View more icon. Plus icon inside an orange shape.
How can we adapt existing product documentation into engaging video content while maintaining user engagement?

Product documentation transforms into engaging video content through visuals, animations, and real-world examples, illustrating key concepts effectively.

View more icon. Plus icon inside an orange shape.
What is the optimal duration for a software onboarding video to maintain user attention?

Optimal software onboarding video length ranges from 60 seconds to 3 minutes, depending on product complexity and user engagement goals.

View more icon. Plus icon inside an orange shape.
How can we use visuals to simplify complex features within a software onboarding context?

Visuals simplify complex software features using animations, diagrams, and screen recordings, breaking down processes into digestible steps.

View more icon. Plus icon inside an orange shape.
What are the effective video formats that work well for user onboarding?

Effective onboarding video formats include tutorials, explainer videos, product demos, and interactive simulations, catering to diverse learning styles.

View more icon. Plus icon inside an orange shape.
How can we use a video to showcase the primary value drivers of our software?

Videos effectively showcase software value drivers by highlighting key benefits, demonstrating real-world applications, and emphasizing unique selling propositions.

View more icon. Plus icon inside an orange shape.
What pre-production planning, including script development and storyboarding, is essential for a smooth video creation process?

Essential pre-production planning includes defining target audience and objectives, developing a clear script and storyboard, and selecting appropriate visuals and voiceover.

View more icon. Plus icon inside an orange shape.
How can we ensure the video is accessible to all users, regardless of their tech skills?

Video accessibility is ensured through clear language, closed captions, and alternative audio descriptions, catering to users with diverse needs.

View more icon. Plus icon inside an orange shape.
What kind of tone and voiceover works best for a platform tutorial video?

A friendly, informative tone and a clear, concise voiceover are ideal for platform tutorial videos, creating a positive and engaging learning experience.

View more icon. Plus icon inside an orange shape.
How can we leverage the video to generate leads and improve user activation?

Videos generate leads and improve user activation through strategic call-to-actions, landing page integration, and social media promotion.

View more icon. Plus icon inside an orange shape.
What are the essential steps to take before filming a new user guide video?

Pre-filming essentials include finalizing the script and storyboard, selecting locations and equipment, and preparing any necessary props or demonstrations.

View more icon. Plus icon inside an orange shape.
How can we use a video to showcase the value proposition of our software?

Effectively showcase software value propositions by highlighting key benefits, addressing user pain points, and demonstrating problem-solving capabilities. Pricing for a 60-second video ranges from $1000-$6000 depending on complexity. Typical turnaround time is 3-8 weeks.



How to plan and optimize Technology Product Onboarding Videos?


Marketing as Value Creation: "Marketing is not the art of selling what you make but knowing what to make." - Philip Kotler. Advids used this insight for a healthcare tech client. We researched patient pain points to develop an onboarding video that highlighted the software's value proposition, leading to a 20% increase in trial sign-ups.

Actionable: Understand target audience needs before crafting product messaging.

Storytelling for Engagement: "People are hardwired for stories." - Shane Snow. Advids leveraged this for a cybersecurity software client. We crafted a narrative around data protection, making the onboarding video more engaging and relatable, boosting completion rates by 35%.

Actionable: Connect with audience emotionally by weaving narratives around product benefits.

Simplicity in Communication: "Simplicity is the ultimate sophistication." - Amit Kalantri. Advids applied this to an educational software client's onboarding video. By using clear, concise language and visuals, we improved user comprehension, leading to a 25% increase in successful product adoption.

Actionable: Communicate product value clearly using concise language and visuals.

Customer-Centric Approach: "Marketing is not about your brand, it's about your customer's brand in their mind." - Hermawan Kartajaya. Advids used this philosophy for a project management software client. We focused on showcasing how the product solves customer challenges, resulting in a 15% increase in sales conversions.

Actionable: Focus on customer needs and demonstrate product value proposition clearly.

Power of Storytelling: "Stories make us feel something, and that's how they get remembered." - Kindra Hall. Advids applied this to a CRM software client. By incorporating customer testimonials and success stories, we made the onboarding video more impactful, leading to a 20% increase in demo requests.

Actionable: Incorporate real user stories to build trust and enhance product credibility.


Why Advids for Technology Product Onboarding Video?


At Advids, we create compelling Technology Product Onboarding Videos that drive results. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects and earned the trust of industry leaders, from startups to Fortune 500 companies like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our commitment to excellence is reflected in over 109 five-star Google reviews.

Transforming Your Onboarding with Engaging Animation:

Customized Onboarding Solutions: We tailor each Technology Product Onboarding Video, whether explainer videos, character animations, or other formats, to your brand, style, and target audience. We've successfully delivered between 185 and 470 onboarding video projects.
Creative Storytelling: Our animators and storytellers craft captivating narratives that engage viewers and drive action, specifically designed for effective onboarding experiences.
Cutting-Edge Technology: We use industry-leading software and techniques to create visually stunning onboarding videos with lasting impact.

A Partnership Built on Collaboration and Communication:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final onboarding animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful Technology Product Onboarding Videos.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: Our extensive experience ensures your onboarding video is effective and engaging.
Trusted by Industry Leaders: Our client roster speaks for itself, demonstrating our ability to deliver high-quality onboarding solutions.
Client Satisfaction Guaranteed: Our numerous five-star reviews highlight our dedication to client satisfaction and exceptional results.


Ready to unlock the potential of Technology Product Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:


What is a Technology Product Onboarding Video?


A technology product onboarding video is a short, engaging video that guides users through the initial setup and use of a new software or application. It aims to simplify the learning curve, showcase the product's value, and encourage users to adopt and continue using the product. onboarding videos are particularly effective for complex software platforms, where users may need assistance navigating the interface and understanding key features.

These videos can be used at various stages of the customer journey , from initial awareness to onboarding and ongoing support. They can be incorporated into marketing campaigns, product demos, and customer support materials to enhance user engagement and drive product adoption.


What do top Technology Product Onboarding Videos have in common?


Mastering technology product onboarding videos requires focusing on these key elements for maximum impact.

Ideal User Profile - Create user personas to tailor the video to specific needs. Focus on their challenges and aspirations.

  • Compelling Narrative - Use a problem-solution-benefit structure to build a compelling story. Highlight the transformation.
  • Problem/Solution Fit - Emphasize the pain points and how the product alleviates them. Show before-and-after scenarios.
  • Intuitive User Journey - Use on-screen prompts and visual cues to guide users. Highlight ease of use.
  • Key Feature Highlights - Prioritize features that deliver the most value. Show, don't just tell.
  • Engaging Screencasts - Use smooth transitions and clear annotations. Show realistic user interactions.
  • Visual Storytelling - Use authentic visuals and relatable characters. Evoke emotions to build connection.
  • Real-World Applications - Showcase diverse use cases to broaden appeal. Use customer testimonials.
  • Clear Call to Action - Use strong verbs and create a sense of urgency. Make it easy to act.
  • Quantifiable Results - Use charts and graphs to present data clearly. Highlight key metrics.


What makes Technology Product Onboarding Video effective?


A thoughtfully designed Technology Product Onboarding Video is a powerful tool for enhancing user experience and driving product adoption. It is a strategic approach to guide users through the initial stages of using a new software or application, ensuring a smooth and positive onboarding experience.

A successful Technology Product Onboarding Video is driven by a clear understanding of the user's needs and pain points. It aims to simplify the learning curve, showcase the product's value, and encourage users to adopt and continue using the product. The video should be concise, engaging, and visually appealing, using a combination of visuals, animations, and real-world examples to illustrate key features and benefits.

Methods for creating effective Technology Product Onboarding Videos include focusing on the user's perspective, highlighting the product's key benefits, and providing clear and concise instructions. The video should be tailored to the specific needs of the target audience, using language and visuals that resonate with their interests and preferences. By addressing common questions and concerns, the video can build trust sers to explore the product further.


How long should your Technology Product Onboarding Video be?


Optimize technology product onboarding video length for maximum impact by aligning video type, content, and viewer engagement.

Pre-production Considerations for Determining Video Length:

  • What's the onboarding video's core message?
  • Who is the ideal user for this product?
  • Which features need showcasing in the video?
  • How intuitive is the product's user interface?
  • Where will the video be primarily hosted?
  • What's the target audience's tech savviness?
  • Does the video need a minimalist or detailed style?

Technology product onboarding video length guide

Technology Product Onboarding TypesVideo LengthUse CaseFunnel
Animated Explainer45-60 secondsConcisely explains complex features using engaging visuals and a clear narrative, ideal for diverse audiencesAwareness/Consideration
Screen Recording1-2 minutesDemonstrates software functionality, highlighting key features and workflows, using clear on-screen guidanceConsideration/Decision
Product Walkthrough1-1.5 minutesGuides users through the product's interface, showcasing its key features and benefits, using a step-by-step approachConsideration/Decision
Tutorial1.5-2 minutesProvides in-depth instructions on specific features or tasks, using clear visuals and voiceover, ideal for complex productsDecision/Action
Live Action Demo30-45 secondsShows real people using the product, highlighting its benefits and ease of use, adding a human touch, using a minimalist styleAwareness/Consideration


How to create Technology Product Onboarding Videos?


Craft compelling technology product onboarding videos that resonate with your target audience and drive user adoption. effective onboarding videos are crucial for product success.

* Target Audience - user personas ensure the video speaks directly to the user's needs and pain points, maximizing impact.

  • Feature Prioritization - Prioritize features that solve key user problems, showcasing immediate value and return on investment.
  • Storyboarding - A detailed storyboard ensures a logical flow, preventing confusion and maximizing comprehension.
  • Visual Style Selection - A consistent visual style builds brand recognition and creates a professional, trustworthy image.
  • Scriptwriting - Clear, concise language and a compelling narrative maintain viewer engagement and encourage product adoption.
  • Screen Recording - High-resolution recordings with clear annotations highlight key features and actions, improving understanding.
  • Motion Graphics - Strategic animations simplify complex processes, making them easier to understand and remember.
  • Live Action Capture - Authentic user interactions demonstrate the product's ease of use and build trust and confidence.
  • Video Editing - Dynamic editing techniques maintain viewer interest, ensuring the video is both informative and engaging.
  • Final Polish - Subtle music and sound effects enhance the viewing experience, creating a more memorable and impactful video.


Incorporating User Testimonials


Let's explore how user testimonials can transform your onboarding videos from simple explanations into compelling stories . Testimonials add a human touch , building trust and showcasing the real-world impact of your product. Think about it – wouldn't you be more convinced by someone sharing their positive experience than by a list of features ?

Testimonials bridge the gap between features and benefits. Instead of just telling viewers what your product does, show them how it transforms lives . For instance, in explainer video examples for software, a user testimonial about simplified data analysis can be highly effective.

  • Highlight transformations. Focus on the positive change your product brings. Did it save a user time or help them achieve a specific goal? showcase these wins !
  • Keep it real. Authenticity shines through. Unscripted testimonials feel genuine and relatable, fostering trust with your audience. Professional onboarding video examples often feature testimonials from industry experts , lending credibility to the product.
  • Visual storytelling. Pair testimonials with visuals of the user or their work. This adds a personal touch and strengthens the connection with viewers.
  • Strategic placement. product introduction videos can leverage testimonials to immediately establish value and build trust with potential customers. Experiment with different placements to see what resonates best with your audience.

By weaving user testimonials into your onboarding narrative, we create a powerful connection with potential users , driving engagement and ultimately, product adoption.


Using Data to Improve Onboarding Videos


Creating compelling onboarding videos involves more than just good production. It's about understanding what resonates with our audience. Data unlocks those insights, transforming our videos from informative to truly impactful. Let's explore how we can use data to refine our approach and create onboarding experiences that truly connect.

Data isn't just numbers; it's a roadmap to better engagement. Imagine your video completion rate is low. Data might reveal viewers drop off during a complex technical explanation, prompting us to simplify that section or add visuals. Perhaps click-through rates on your product demo videos are disappointing. Analyzing user demographics might reveal we're targeting the wrong audience or our call to action isn't compelling enough. For tech product videos, especially, data helps us understand how well we're explaining complex concepts.

  • Track Audience Retention: Identify drop-off points to pinpoint areas needing improvement. A dip in viewer retention might indicate a confusing section or a moment where the pacing lags.
  • A/B Test Different Video Versions: Testing helps us identify what resonates best with our audience. Even small changes, like a different call to action or a revised script, can significantly impact engagement.
  • Analyze User Feedback: Direct feedback provides valuable insights into viewer preferences and pain points. Pay attention to comments and suggestions to understand what viewers find helpful and what they struggle with. Top onboarding video examples often leverage this feedback to continuously improve their content.
  • Use Analytics Platforms: Leverage tools like Google Analytics and YouTube Analytics for comprehensive data insights. These platforms offer a wealth of information about viewer behavior, helping us understand how our videos are being consumed and where we can make improvements. When creating software onboarding video examples, analyzing heatmaps can reveal which interface elements draw the most attention, helping us optimize the user experience.

By embracing data-driven decision-making, we create onboarding videos that not only inform but also inspire, leading to higher user engagement and ultimately, greater product adoption.


Showcasing Key Features Effectively


Let's dive into showcasing your product's key features effectively. Remember, onboarding videos aren't just about listing functionalities; they're about demonstrating value and sparking user excitement. We want viewers to grasp how our product solves their problems and transforms their workflows.

Think of your onboarding video as a guided tour, highlighting the most valuable destinations. We'll focus on creating an engaging experience that leaves viewers eager to explore further.

  • Prioritize features that directly address user pain points. Instead of overwhelming viewers with every single bell and whistle, focus on the core functionalities that deliver the most impact. Think about what truly makes your product shine and showcase those features prominently. For complex features, consider using product demo video examples to illustrate their functionality.
  • "Show, don't tell" is our mantra. Instead of simply stating what a feature does, demonstrate it in action. Use high-quality screen recordings with clear annotations to guide users through the interface. Imagine you're sitting next to a new user, showing them the ropes – that's the level of clarity we're aiming for.
  • Weave in real-world use cases to make the features relatable. Show how your product solves problems in practical scenarios. This helps viewers envision themselves using the product and understand its value in their own context. User Onboarding Videos that resonate with viewers often feature relatable scenarios.
  • Keep it concise and engaging. Respect your viewers' time by focusing on essential information. Avoid technical jargon and instead, highlight the benefits of each feature. Think about the key takeaways you want viewers to remember and structure your video accordingly. Looking for inspiration? Analyze high-quality onboarding video examples to see how successful companies engage their users.

By following these tips, we can create onboarding videos that not only educate but also inspire, driving user adoption and setting the stage for long-term success.


Optimizing Onboarding Videos for Different Platforms


Let's talk about tailoring our onboarding videos for different platforms. Creating a single video and posting it everywhere just won't cut it. We need to consider each platform's unique audience, format, and best practices to truly maximize engagement. Think about it – a snappy, visually-driven video that works wonders on Instagram might fall flat on LinkedIn, where a more professional, in-depth approach is preferred.

Optimizing for different platforms isn't just about technical specs; it's about connecting with our audience where they are. A data-driven approach is key here. By analyzing platform-specific metrics, we can understand what resonates with each audience and refine our videos accordingly. For instance, if our completion rates are low on mobile, perhaps we need to shorten our videos or prioritize vertical formats.

  • Tailor Content: A one-size-fits-all approach won't work. We need to tailor our message and format for each platform. For example, app onboarding video examples should focus on mobile-specific features.
  • Mobile-First: With so many users accessing content on their phones, optimizing for mobile is crucial . Think vertical videos , concise messaging, and large, easy-to-read text.
  • Platform Showcase Videos: These videos are a great way to demonstrate how our product integrates with different platforms. For instance, we could create Platform Showcase Videos highlighting our seamless integration with popular project management tools.
  • Application Tutorial Videos: Let's empower our users with platform-specific Application tutorial videos that address common questions and challenges. This is especially helpful for complex products . Consider creating separate Application Tutorial Videos for iOS and Android users .

By optimizing our onboarding videos for each platform, we're not just sharing information; we're creating targeted experiences that resonate with our audience, driving engagement and ultimately, product adoption . Looking for inspiration? Analyze engaging onboarding video examples to see how successful companies tailor their content for different platforms.


Creating Accessible Onboarding Videos


Creating accessible onboarding videos isn't just about checking boxes; it's about opening doors for everyone. Imagine a user struggling to understand your video because they can't hear the audio or read the text. By embracing accessibility, we create a more inclusive and welcoming experience, ensuring every user can unlock the full potential of our product. Think of it as building a ramp alongside the stairs – it benefits everyone, not just those who need it.

Accessibility isn't just a technical requirement; it's an opportunity to connect with a wider audience and demonstrate our commitment to inclusivity. When we design with accessibility in mind, we create onboarding experiences that are not only informative but also empowering. Let's explore how we can make our videos accessible to all.

Effective onboarding video examples often showcase how simple adjustments can make a big difference. For instance, providing captions isn't just about helping users who are deaf or hard of hearing; it also benefits those watching in noisy environments or those who prefer to learn with text support. Similarly, transcripts are invaluable for users with visual impairments who rely on screen readers, and they also boost SEO. When creating saas onboarding video examples, consider these small changes that yield significant results.

  • Visual Clarity: Keep the visuals clean and uncluttered. Avoid flashing animations, which can be distracting or even trigger seizures. Use sufficient color contrast between text and background for easy readability. Choose legible fonts and appropriate sizes, especially for mobile viewing. Software explainer videos, in particular, benefit from clear and concise visuals.
  • Audio Clarity: Provide clear audio and captions. Offer transcripts for users who prefer reading or those using screen readers. Consider including audio descriptions for key visuals, painting a picture with words for visually impaired users. digital product videos often use audio descriptions to enhance accessibility.
  • Navigation and Interaction: Ensure all interactive elements are accessible via keyboard for users who cannot use a mouse. Allow users to adjust the playback speed to suit their learning pace. Offer options for customizing closed captions (font, size, color) to enhance readability.
  • User Feedback: The most valuable insights often come directly from users. Conduct user testing with people with disabilities to gather feedback and identify areas for improvement. This direct feedback is crucial for creating truly effective onboarding video examples.

By embracing these principles, we create onboarding videos that not only inform but also invite, welcoming every user to explore our product and its potential.


How technology product onboarding video examples are curated?


We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to onboarding process completion.
7.Brand Alignment Determining video alignment with brand message, identity, and the overall user experience within the product.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, technology product onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636, 3.5% of 13636 is ~477)

Author at advids
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

    You are requesting pricing for 60 seconds video

    Thank you! Your form has been successfully submitted.

    By clicking next, you agree to receive communications from advids in accordance with our Privacy Policy.